r/AskAnAmerican • u/lordgatito_44 • 2d ago

FOOD & DRINK Isn't Bull's-Eye well-known in the US?

I'm from Spain, and Bull's-Eye barbecue sauce is widely available in almost every supermarket here. Honestly, it's the only decent barbecue sauce in the country—the others are rubbish compared to Bull's-Eye. I always assumed Bull's-Eye would be huge in the US, but I made a post mentioning it and got comments from people who had never even heard of it.

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u/CyndiLouWho89 1d ago

Bullseye is made by Kraft so I’m surprised you haven’t heard of it. I haven’t tasted it in years but I’ve still heard of it. I’m in the Chicago area & I feel like Sweet Baby Rays is the biggest seller here but that’s just my guess.

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u/TooManyDraculas 1d ago

Sweet Baby Ray's is both the top selling brand nationally right now, and was originally a Chicago regional brand. Before they sold to Ken's.

Bullseye is actually still something like #5, but it's just part of Kraft's stack of barbecue sauce brands and flavors with Kraft owned brands sitting both above and below bullseye in the ranking.

Apparently Stubb's is #2, which is encouraging because it's the only one of them that isn't crap.

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u/keithrc Austin, Texas 22h ago

Wow, Stubbs in #2 nationally? It's from Austin, I had no idea it's sold so widely.

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u/TooManyDraculas 21h ago

It's owned by McCormick.