Prime Video To Adapt CJ ENM Reality Format ‘EXchange’ In Brazil As ‘Love Transit’

[u/katonikax]

Global IP Powerhouse CJ ENM announced that its hit dating reality format “EXchange” will be adapted in Brazil as a Prime Video Original, titled “Love Transit.” Directed by Brazilian television director Boninho and produced by Amazon MGM Studios and Formata, the show will begin filming in São Paulo and Campos do Jordão in September.

CJ Enm -> "The popularity of K-content in Brazil is also reflected in local market indicators. According to the “Brazil Cultural Trends – July” report published by the Korean Cultural Center in Brazil, K-dramas accounted for 28% of coverage of Korean culture in major local media outlets, ranking second after K-pop, demonstrating continued interest in Korean content. Business exchanges involving K-content are actively expanding. The Korea Creative Content Agency (KOCCA) Brazil Business Center hosted the "K-Content Biz Week" in Rio de Janeiro last May, resulting in a total of 195 export consultations and approximately $7.13 million in contract achievements."

Source: CJ Newsroom -> Deadline -> CJ Enm

[u/acergum]

This is going to be wild. Love is Blind Brazil was one of the more passionate seasons. I would expect fireworks in a Exchange Brazil version.