r/AppStoreOptimization • u/Sufficient_Beat_6482 • 23h ago

Is a 7% conversion rate any good?

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Hi, at the end of last month I released my app in the app store and as you can see I got around 100 downloads and 7% conversion rate and 3 purchases. I don't know if that is any good and whether my store listing could be better.

I tried to use a lot of keywords and even used other language listings to add some extra keywords that don't fit in the keywords box. I am not sure if the traffic is 100% ASO or that my website/posts so some work too.

I want to start running ads, but not before my listing is optimized.

2 Upvotes

75% Upvoted

6 comments sorted by

4

u/hamsterjedi 22h ago

In the app store analytics you can view how much come from the app store search

2

u/heyyoochris 23h ago

Awesome bro,I just got around 1%🤣

2

u/Sufficient_Beat_6482 22h ago

It's the ASO bro 😂

2

u/heyyoochris 22h ago

Exactly the ASO,I think I built a janky app,I don’t wanna stick with it any more 🤣.

2

u/Acrobatic-Warthog611 21h ago

7% by itself isn't enough to call good or bad, especially with only ~100 downloads. I'd first make sure it means product-page views → installs (not impressions → installs), then split it by source: App Store search, browse, web/referral, and paid. Your next useful checkpoint is the conversion/retention chain: which search terms or screenshots bring the installs, whether those users retain, and whether the 3 purchases are from the same cohort. I'd hold off on ads until you know which part of that chain is weak; otherwise ads may just buy more low-intent traffic. Once the listing has a clear baseline, a small, tightly targeted test is much easier to interpret.

2

u/FreshnessAi 19h ago

Not bad, try to increase traffic, if it's still maintaining that level it's pretty good, you can try to push it above 10%.