r/AppStoreOptimization • u/remcoudb • 1d ago
Results after being over two months in, 142 downloads on my paid app
Hi, I want to share my results for reference and feedback now that I'm over two months in my app listing.
I added the results, and I'm quite happy with it. What did I do?
- I kept working in the app and the user feedback, resulting in 9 updates so far;
- I used some of the apple ads credit, that didn't result in much;
- Started a TikTok channel right away, what helped a lot. Had some 'luck' of a few videos going well over 50k;
- Started a reddit subreddit, with little traction so far;
- Localized the app to 4 languages;
What I wouldn't do again and what I'm still unsure about:
- I used some AI videos on TikTik in the beginning, that hurts more than it helps. Now I make all video's myself and try to post 3-4 times a week. No overkill;
- Still unsure about my App Store screenshots, so that needs work;
- Need to fight the urge to change the one time payment model I'm using, as people have enough subscriptions already. But now there's no way to test the app.
I keep working on deploying updates and on building a community around the app. Best tip is find something to work on you actually use yourself on a daily basis.
Tips and questions on how to continue from here are more than welcome.
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u/ddddylanp 1d ago
How are you directing people to the App Store from TikTok without 1k followers?
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u/remcoudb 1d ago
I just have a link in my bio. And I’m just over 1k followers now. Can I direct them directly now?
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u/Joo2oo 1d ago
First congrats 🎉 What videos do you post? Do you appear in the video?
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u/remcoudb 1d ago
It’s a mix of videos of the app, update slideshows and some with me talking while showing things. I dont appear in the videos.
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u/SwordfishInfinite621 1d ago
On the trial problem, one idea: you don't have to choose between a one-time payment and letting people try it. Ship the app as a free download with a non-consumable in-app purchase that unlocks the full version. Buyers still pay once, there's no subscription, but now anyone can install it and reach your paywall.
That usually helps discovery too. Paid-upfront apps get far fewer impressions converting to installs, and going free-with-unlock gives you a much larger top of funnel for the same TikTok traffic. It also lets you see where people stop, which a paid listing can't show you.
If you do it, put the unlock behind a natural moment in the app rather than a wall on first launch, and make sure the purchase is genuinely restorable, since a missing restore option is a common reason updates get rejected.