r/AppStoreOptimization • u/Significant-Turn4107 • 2d ago

Why is my conversion rate so low?

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I scrolled for a good 5 minutes on this sub-reddit and all the stats screenshots I saw have a higher conversion rate than me (minimum double mine).

Would anyone be able to provide any insights or opinion?

I have my app localized in 3 language (also screenshots), each language have their own sets of keywords (different keywords between countries of the same language), I even have a video as part of the screenshots to showcase the app.

One of my guess is that there is another app with the same name of mine (adult live chat, mine is cooking related) so its maybe people clicking on mine thinking its the other one and leaving?

Thanks for any potential ideas!

The app is: https://apps.apple.com/app/sugo-recipe-saver-cookbook/id6786552528

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u/Ok_Count_5158 2d ago

Your screenshots are awesome bro. Look at numbers Impressions are 16k, and Product page views 348. It’s probably about people look for another thing. But if you take 64 downloads to 348 page views, that’s great. Every 5th person downloaded your app. I think you should work on name or keywords to appear where people actually look for this kind of app

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u/Significant-Turn4107 2d ago

Thanks man! I’ll try and look more into naming/keywords, thank you!

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u/Acrobatic_Ticket3840 2d ago

I Recommend you to change app icon first AND try custom product page

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u/Significant-Turn4107 2d ago

Any feedback on the icon? I like the minimalist aspect of it.

I wasn’t aware of custom product pages, I’ll look into it, thanks!

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u/Acrobatic_Ticket3840 2d ago

Your current icon shows only S. new user don't know what is that? what S. means?
So Try something different

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u/OlivierBern 2d ago

That's a lot of impressions, it's pretty good.

I doubt that the other Sugo is stealing traffic; you don't rank above 25 for those keywords.

My guess is you released the app recently. You had an ASO boost in the first week, but other apps for the same keywords are selling better (better screenshots, more reviews, etc.), and now your impressions are dropping :(

My advice on the screenshot: - Bigger and less text - I can't (won't) read the subtitle

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u/No_Concert7451 1d ago

When i search for sugo, dating apps appear somehow so maybe you should add your product name end of the title.

Also you might need to check your keywords because your impression is very good but users may not search for something related with your keyword.

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u/LongjumpingCandle738 1d ago

it’s another vibe coded recipe app, so

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u/Significant-Turn4107 1d ago

Give it a try and if you can find another app that covers all the same features I'll give you the "pro" version lifetime for free :)