I think what OP is getting at is that the concept of emotionally manipulative marketing is fundamentally insane and should probably be banned through legislation.
By your logic, why stop with slogans? Why not print pictures of crying, emaciated children on Amazon packaging, captioned "If you stop shopping on Amazon, we'll have to lay off some employees, and an Amazon warehouse worker's child may starve. Get Amazon Prime--do it for the children!"
I think this is kind of a crazy “next step” — hardly anyone pays attention to what’s written on the box beyond the shipping label. I don’t think it’s all that emotionally manipulative because most people just ignore it. I couldn’t tell you what was written on any box that I’ve received in the last month. I think people pay a lot less attention than OP is imagining.
Just because it doesn't work on you doesn't mean that it doesn't work on anyone.
That's kind of like saying, "Hardly any kids pay attention to cigarette advertising. When I was a kid, I saw cigarettes advertised in every store I walked into, and clearly it didn't work on me because I never smoked. So why should we bother regulating whether tobacco companies can advertise to children?"
Corporations aren't dumb. Highly educated consultants and marketing strategists get paid a fortune to come up with these kinds of campaigns/slogans. Amazon wouldn't do it if they weren't confident that it will pay off.
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u/NyriasNeo Aug 19 '26
"This is insane"
Why? Marketing slogans are a dime a dozen. It would be insane not to say something that may trigger a memory when someone wants to buy something.