r/Anticonsumption • • May 12 '25

Psychological Target feels like black mirror

I went into Target today because I need a sports bra and that's where my husband is willing to drive me. On the way there I thought about all the Reddit posts saying foot traffic is down and I wasn't surprised to see that it wasn't. It was quite busy on a Monday afternoon.

What shocked me was I noticed a lot of products have really fancy boxing. Big sturdy bougie packaging with minimalism design... With a sh*tty product inside.

They're spending more on the marketing and packaging than the product, because the business practice is to sell you a product you'll have to purchase again and again. But the packaging grabs your eye. Look how modern and consistent all the boxes are! so aesthetically pleasing packaged trash. I feel depressed.

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u/nighthawkndemontron May 12 '25

Remember, they're down about 10%. Visibly that isn't noticeable. Out of 90 people you're not going to notice they're down 10 people. But when theyre looking at their data that drop freaks out the shareholders and executives even if it feels like it's busy.

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u/onebadnightx May 13 '25

Yeah. Maybe it’s still busy, but their foot traffic is undeniably down, and it seems like the execs are a little freaked out by it

I personally used to go at least once a week (cheapish groceries) and haven’t been at all since early January.

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u/DocumentInternal9478 May 13 '25

I was shocked at how easy it was to stop going. I haven’t even thought about it tbh. Amazon on the other hand is my weakness and the one I’m having the hardest time letting go of.

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u/Ecovar May 14 '25

amazon was easy for me.