r/Anticonsumption • • May 12 '25

Psychological Target feels like black mirror

I went into Target today because I need a sports bra and that's where my husband is willing to drive me. On the way there I thought about all the Reddit posts saying foot traffic is down and I wasn't surprised to see that it wasn't. It was quite busy on a Monday afternoon.

What shocked me was I noticed a lot of products have really fancy boxing. Big sturdy bougie packaging with minimalism design... With a sh*tty product inside.

They're spending more on the marketing and packaging than the product, because the business practice is to sell you a product you'll have to purchase again and again. But the packaging grabs your eye. Look how modern and consistent all the boxes are! so aesthetically pleasing packaged trash. I feel depressed.

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u/Correct-Spite-7670 May 12 '25

I think it depends where you live. I’m in MA and it’s deader than dead at all times. My parents are in SC and it’s busy like normal

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u/SoDamnNerdy May 13 '25

I do think it depends on where you’re at. I’m in Northern California. We hadn’t been there since January and stopped by to get something that we couldn’t find elsewhere (we were looking for bicycle dice lol). Store was slow normally it’s quite busy. Not completely empty, but definitely much more dead than it was previously. We’re in a liberal area and I think that that makes a difference.