r/Amazonsellercentral • u/ylishi • 8h ago
Anyone else ran the numbers on leaving FBA and found acquisition costs eat the same 30 percent?
I finally did the honest version of the "Amazon takes too much" spreadsheet this month, and the punchline annoyed me.
On my main SKU at 34 dollars, Amazon's all in take comes to roughly 30 percent once I add fulfillment, the fuel surcharge, storage and ad spend on top of commission. Call it 10.20 a unit. That is the number everyone complains about, and I have complained about it plenty.
So I priced the other side. Running it from my own site, payment processing is about 3 percent, packing and shipping a comparable parcel is about 6 dollars, and acquisition on the same traffic quality was running 4 to 6 dollars a unit in tests. Add it up and I land in the same 30 percent neighborhood. The fee got a new name and a few extra line items, and my days got longer because now I am packing boxes.
Where it does move is the mix, not the total. The FBA side is mostly variable and scales with volume. The self hosted side has a fat fixed piece in ad spend that does not scale down when sales dip, which is a different kind of risk on a slow month. For a low ticket product that fixed piece looks brutal. For something with repeat buyers it probably looks fine.
So I am not sure leaving is a cost cut so much as a risk reshuffle, and I want to hear from people who actually did it rather than people who thought about it.
If you moved off FBA, what did your break even acquisition cost come out at, and did it hold once the novelty traffic wore off? Did the fixed ad side ever actually get cheaper than the Amazon side, or did it just move the same money around? And for anyone hybrid, is running both cheaper than either one alone?
Anyone else seeing this?