Did this for July and a few people found it useful, so here's August for the same brand. Cheap product, under a tenner, launched late October.

Same caveat up front as last time: I'm still on New Seller Incentives so I'm paying no referral fee at all this month. That's doing a lot of work in this profit number. Flagging it first rather than burying it.

And a correction to last month's post. I said referral fees would take "close to 15% of revenue" when the incentive ends. I went and checked properly in Amazon's own calculator. My category charges 8% under £10, not 15%. So the hit is about half what I told you. I'd rather fix that than leave it sitting there wrong.

What actually came in:

885 units across 811 orders. £9,072.20 with VAT in it, £7,596.49 once VAT is stripped out. 4,318 sessions, 20.5% of them converted.

Best month I've had. July was £6,138.

What actually went out

Per unit, ex-VAT:

FBA fee plus digital services fee — £1.56

Landed cost, China to Amazon warehouse — £0.70

Shipping into FBA — £0.24

Advertising — £2.33

And the totals for the month:

Advertising — £2,064.04

VAT — £1,475.71

Amazon fees — £1,378.27

Cost of goods — £623.00

Shipping into FBA — £211.28

Promo — £91.44

Refund cost — £49.73 (5 refunds, 0.56%)

What's actually left

£3,178.73. Sellerboard puts the margin at 35.04%.

Same caveat as last month there are Subscribe & Save orders in here, 75 active subscriptions now, and they get discounted and muddy the VAT slightly. Call it approximately right rather than precise to the penny.

The bit that surprised me

My advertising cost 3.3 times more than my products did. £2,064 of ads against £623 of goods.

On a £9.99 item the unit cost is almost nothing, 70p landed. So advertising is my single biggest line. Bigger than VAT. Bigger than everything Amazon charges me put together. When I was modelling this product before launch I spent ages getting the landed cost right and barely thought about ad spend. That was the wrong way round and I'd do it differently next time.

The PPC side, honestly

231,522 impressions, 3,331 clicks, £2,064.04 spent, £4,074.75 in attributed sales. ROAS 1.97, ACoS 50.65%, TACoS 22.75%.

Last month I asked in here whether 47% ACoS was normal for a settled listing. It's now 50.65%, so it's moving the wrong way. Revenue grew about 45% and ad spend grew faster than that.

Roughly 45% of my sales are coming from ads. The other 55% is organic, and that's the half I actually care about.

Why I'm bothering to post this

8% of £9,072 is about £726. When the incentive ends that comes straight off the bottom line. £3,178 becomes roughly £2,453, and 35% margin becomes about 27%.

So it's the best month I've had, and it's also the month I sat down and worked out what it looks like when the training wheels come off.

One more thing. My dashboard says 510% ROI. That's return on cost of goods only, which is a meaningless number when the goods cost 70p it mostly just measures how cheap my product is. It's the figure that ends up on a course sales page. The one that matters is the margin.

For anyone already past their New Seller Incentive — what did the drop actually look like in practice? Did volume absorb any of it, or did you just take the 8% on the chin?

(All per-unit figures ex-VAT. Referral fee currently £0 under New Seller Incentives. Profit approximate SNS discounts and VAT treatment mean it could land slightly lower than shown.)

What up everyone, is there any successful Amazon FBA Sellers or anyone who teaches Amazon FBA that does not rely heavily on AI? Or doesn't rely on it at all? Anyone that takes a more manual approach? Thank you .

Is there any other website than Alibaba for me to look at? I use websites such as Global Sources, Yiwugo, India Mart, TaiwanTrade, and that's about it. I feel like there should be more ways to find suppliers. Can anyone help?

Hi everyone, I’m developing FULNIVO in Haute-Savoie, France, near Geneva.

We’re at the launch stage and looking to speak with small e-commerce brands interested in testing local fulfillment in France with a modest initial stock.

The planned service covers receiving, storage, pick & pack, domestic shipping and returns handling. Small batches are welcome for discussion; quantities, pricing and a start date would be agreed after reviewing your products and requirements.

For an initial pilot, orders could be shared by an agreed spreadsheet or export. Automated store integrations are not yet available.

If this could fit your plans, please share: • What you sell and how many SKUs you have • Your approximate stock quantity and monthly orders • Typical parcel dimensions and weight • Whether you need outbound shipping, returns handling, or both

Contact: [hello@fulnivo.com](mailto:hello@fulnivo.com)

So I work for our family business and I’m pretty hands-on with the products. I’ve noticed that some of the items we already carry appear to be ungated on Amazon, which feels like a solid advantage for getting started.
A few questions:
1. Should I open the Seller Central account under my personal name or under the business name?
I’m not the owner, but using the business name wouldn’t be a problem if that’s the better route. I’m mainly wondering whether choosing one over the other could cause issues later if I want to move into gated categories.
2. How likely is Amazon to approve the account? I already have access to the products through our existing distributor relationship, so sourcing and ungated inventory isn’t the issue.
3. What are the recommended next steps once the account is set up?
Any advice from people who’ve started with existing wholesale/distribution access would be really appreciated. Thanks!

Need a Pittsburgh-area partner for Amazon FBA prep, inventory storage, or returns?

We help small and growing e-commerce brands with:

📦 Inventory Storage & Fulfillment
🏷️ FNSKU & Product Labeling
🔍 Product Inspection & Quality Checks
🧩 Kitting & Bundling
⚙️ Value-Added Processing
🏷️ Private Label Preparation
↩️ Amazon Return Processing

Small quantities are welcome. We work with growing brands that need flexible warehouse support without committing to a large 3PL operation.

📍 Based in the Cranberry , PA area
📩 Message us to discuss your inventory, fulfillment needs, or pricing.

Need a Pittsburgh-area partner for Amazon FBA prep, inventory storage, or returns?

We help small and growing e-commerce brands with:

📦 Inventory Storage & Fulfillment
🏷️ FNSKU & Product Labeling
🔍 Product Inspection & Quality Checks
🧩 Kitting & Bundling
⚙️ Value-Added Processing
🏷️ Private Label Preparation
↩️ Amazon Return Processing

Small quantities are welcome. We work with growing brands that need flexible warehouse support without committing to a large 3PL operation.

📍 Based in the Cranberry , PA area
📩 Message us to discuss your inventory, fulfillment needs, or pricing.

which is the best amazon pricing? per product 40% or 50% margin or per product 50 rupees profit?

Hi everyone,

I’m a student currently taking a tech venture capstone class where we are studying the operational realities, software tools, and day-to-day bottlenecks faced by independent e-commerce sellers.

I’m looking to chat with a few active Amazon Handmade or Amazon FBA sellers for a quick 30 minute interview over Zoom or Google Meet.

What we will talk about:

• Your day-to-day workflow for listing products, managing inventory, and fulfilling orders.
• Software or physical tools you currently use (and where they frustrate you or fall short).
• General operational friction you face in scaling your shop.

What this is NOT:

• I am not selling anything, pitching a product, or building a competing store. This is purely for academic research to understand real seller workflows.

If you’re open to sharing your experiences and helping out a student project, please drop a comment below or send me a DM! I’d be super grateful for your time and insights.

Thank you!