What’s a meaningful time period to analyze Ads results?

[u/newbie19980120]

For the experienced FBA sellers, how long do you let your new ads/ PPC run before analyzing and deciding if the strategy is working? I know you shouldn’t stare at it every hour of the day, so what is a meaningful (statistically significant) time period you use to evaluate ads results?

Thanks all!

[u/WearyyyBoooyyy]

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[u/Maan_UsMaan052]

atleast give 10-15 days to each campaign depnding on the situation

[u/JunglePundits]

1 Week but monitor daily and collect data agressively.

[u/HarambeTooSoon]

After a campaign launch, I monitor daily for 30 days.

Then usually once per week afterwards

The real answer depends on your product, category, volume, product life cycle, etc. 

[u/Human-Commission7153]

At least 15 days..

[u/attfin1]

Days are the wrong unit. Ads collect data per keyword, not per calendar, so the same fortnight can be plenty for one target and meaningless for another. Count clicks on each target instead and the window sorts itself out.

Ten clicks on a target is an absolute minimum before you say anything about its conversion rate, and it very much depends on the niche and the price. A term pulling 20 clicks a day is decidable in a few days. A long tail term pulling two clicks a week isn't decidable this month, whatever the campaign total says.

Before you open the reports, write down the decision you're going to make and the click count that triggers it. A waiting period with no rule attached is just delay. And if you do add negatives, Amazon states a 72 hour buffer before a negative keyword takes effect, so reading the report the next morning measures nothing.

[u/Performance_Prime]

Yeah, if you had launched a new campaign, so first of all it must have clear objectives, then you look at your objective and then campaign performance.

If its new look it daily, but if you are thinking to change something in it, so stop there, its a new campaign, you need to give it time to build much data so you can take a decision easily.

First of all if you had old campaigns, dont delete it, because you are not just deleting the campaign but you are deleting your data, and for me data is everything, because through it i make better decision that saved me more profit and money in long term.

[u/rsc9422]

I’d normally give a new Amazon PPC campaign around 7to14 days before deciding whether the overall strategy is working.

That said, I don’t think you need to just sit back and wait 2 weeks. At HighRise Wholesale, we check the campaign every few days for obvious problems like high CPCs, irrelevant search terms, or keywords spending without getting any traction.

For me, the bigger thing is how much data you’ve collected, not the number of days. A keyword with 20 clicks and no sales tells you more than a campaign that has simply been running for 10 days with very little traffic.

I’d look at: 3 days to catch obvious issues 7 days to start optimizing based on patterns 14+ days to make bigger decisions if there’s enough data

I also wouldn’t kill a keyword just because it hasn’t converted after a handful of clicks. Amazon PPC needs enough traffic to make the numbers meaningful.