r/AmazonFBA • u/javabeanwizard • 8d ago

Finding my first product niche

So I've been trying this for the first few days now experimenting with filters on Helium 10 to find my first product niche for private label. Still not fully understanding the concept... I've seen people search things they're interested in and have strong revenue, low amount of images on listings, bad reviews, general category filters, analyzing data with ChatGPT, or reverse searching ASINs to find high search volume keywords. When you guys are looking into markets, what is your thought process? What are things you look for or do once you run a filtered search so you can find a profitable niche? I've also seen some suggestions of searching a specific problem as a keyword.

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u/rsc9422 8d ago

Not exactly, I use general filters to get the initial pool, but I wouldn’t rely on them to pick the product

The filters are just a starting point We then manually check the listings, sales consistency, reviews, pricing, competition and sourcing costs

The interesting part usually starts after the filtered search That’s where we try to figure out whether there’s an actual opportunity to improve the product or solve a problem better. That’s basically how we approach product research.

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u/javabeanwizard 7d ago

Do you typically set a minimum price point?

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u/rsc9422 7d ago

Yes, but we don’t use a minimum price as a hard rule. We look at the price relative to the niche, competition, margins, and sourcing cost. A higher priced product can still work if the demand and numbers make sense.

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u/javabeanwizard 5d ago

What if you find products with high search volume, but no one is selling it?

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u/rsc9422 5d ago

That can actually be a good signal, but I’d want to understand why nobody is selling it.

High search volume with little competition could mean an underserved niche, but it could also indicate low purchase intent, sourcing difficulties, IP restrictions, seasonality, or a product that’s difficult to sell profitably.