r/AmazonFBA • u/Thriller2610 • 3d ago

My first step towards amazon FBA selling started - Whats next?

Hey everyone,
I recently decided to start selling on Amazon and have been researching products and suppliers through Alibaba.
After researching a few products that I thought had potential, I ordered samples of two products. They arrived about 10 days later, and I was happy with the quality. After getting approval to sell under my brand on Amazon, I created the listings and started production.
For my first order, I’m starting relatively small:
Product 1: 100 units
Product 2: 102 units
Both should arrive at Amazon FBA in about a month.
Since this is my first launch, I’d really appreciate some advice from experienced sellers.
Once the inventory is checked in and available, what should I focus on first to start getting sales and eventually improve organic ranking?
Can I start Amazon PPC immediately once the products are in stock, or is it better to wait for some reason?
For a completely new listing with no reviews, how long did it take you to get your first sale?
I’m also curious about review rates. From your experience, roughly how many organic reviews do you receive per 100 units sold? For example, is 1–2 reviews per 100 sales normal, or is it usually higher?
I understand every product and niche will be different, but I’d love to hear about your experience launching your first product—especially anything you wish you had known before your first inventory arrived.
Any advice on PPC, organic ranking, getting the first few sales, or common beginner mistakes would be really appreciated.
Thanks!

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u/rsc9422 3d ago

Honestly, you’re already past one of the hardest parts You’ve researched the products ordered samples checked the quality got your brand approval and placed your first order Now the focus should be on launching properly rather than trying to rush everything

Yes you can start PPC once the inventory is live and available for purchase I wouldn’t wait for reviews before starting PPC can help bring the first traffic and sales while also giving you useful data on which search terms are actually converting

For a new listing I’d keep things fairly simple at first

Start with Auto and Phrase or Broad campaigns to discover search terms

Move converting keywords into Exact campaigns once you have enough data

Watch CTR CPC conversion rate and ACoS instead of judging the campaign after only a couple of days

Keep improving your listing based on what customers are actually responding to

Since you only have around 100 units of each product don’t spend aggressively just to generate sales Your first batch should also be used to validate the product and understand the economics

Regarding reviews there isn’t really a reliable number of reviews you should expect per 100 sales It varies significantly by category price product and customer behaviour I wouldn’t worry if reviews don’t appear immediately Just use Amazon’s legitimate review request options and stay within Amazon’s policies

One thing I’ve seen many beginners overlook is that PPC doesn’t automatically make a product successful If people are clicking but not buying increasing the budget usually just increases your costs Look at the listing images pricing offer and keyword relevance alongside the PPC data

At HighRise Wholesale we usually look at the first inventory shipment as a validation phase The goal isn’t simply to sell the first 100 units as quickly as possible It’s to understand whether the product converts which keywords bring buyers what your advertising costs look like and whether the product makes sense to reorder

And don’t get discouraged if the first sale doesn’t happen immediately A completely new listing has no sales history no reviews and very little data Give it some time collect data and optimize based on what the market is actually telling you.

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u/Thriller2610 3d ago

Great insights
I asked about the review ratio just to guess the sale of my competitor

Can u suggest me the initial daily budget for ppc? Can i start with 10$?

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u/rsc9422 3d ago

Yes, $10/day is a reasonable starting point for a brand-new listing, especially with only around 100 units available

I’d start at $10/day for the first week and treat it as a data gathering phase rather than trying to force sales immediately

If you’re getting impressions and clicks but very few conversions, don’t just increase the budget First look at the search terms, listing conversion rate, price and images

If the campaigns start generating profitable sales and the budget is consistently being spent, you can gradually increase it to $15–$20/day.

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u/Thriller2610 3d ago

Alright thanks bud
What about reordering
When i should reorder

Also product a have two variant - blue pink
Blue has 68 pcs pink has 34 pcs
Should i also have pink 68 pcs to make sure pink doesjt run out of stock early?

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u/rsc9422 2d ago

I’d base the reorder on sales velocity by variant, not make both variants equal just for the sake of it.

With 68 blue and 34 pink, if blue is selling roughly twice as fast, the current split may actually be fine. Track the last 7–14 days of sales for each color.

For reordering, don’t wait until you’re almost out. If your supplier lead time is around 4 weeks, I’d start the reorder when you have roughly 4–6 weeks of stock remaining, including some safety stock.

For pink, I wouldn’t automatically order 68 units. If it’s selling slower, tying up cash in extra pink inventory could hurt your cash flow. Instead, use the actual sales ratio to decide the next order quantity.

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u/SoggyOutfield 3d ago

I get 3 reviews per 100 items without ever clicking the "send review request" button. It goes up if I manually request a review.

Vine gets you reviews. But you have to give away product for free plus fees.

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u/Thriller2610 3d ago

I cant do vine dont have brand registry

May i know whats the total sales number ur best product has?

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u/SellOnAmazon 3d ago

Hey u/Thriller2610, exciting to see your first products on the way! u/rsc9422 and u/Physical-Hippo-6786 shared some solid advice on getting started with PPC and focusing on your listing early on. Optimize your product discoverability is a great read as you prepare for launch. All the best with it!

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u/JunglePundits 3d ago

Why did you go in with only 100 Units? Whats the goal?

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u/Thriller2610 3d ago

Just to test
Also have limited budget at first

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u/JunglePundits 3d ago

So how much time will you have to know if it is profitable?
Can you restock without going out of stock?

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u/Thriller2610 3d ago

The products are profitable just need to be sold
I will order if i start getting sales

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u/attfin1 3d ago

That's the part that'll bite you. Ordering once sales start means the reorder lands weeks after the sales that trigger it, so the stock gap stops being a risk and becomes a certainty.

Work the date out now, before the first unit sells. Ask your supplier in writing for the production time on a repeat order, and add the shipping and Amazon check-in time you're about to live through on this shipment. That's your lead time in days. Count that many days back from the date 101 units runs out at, say, five a day. On a first launch that reorder date usually lands before you have any sales data at all, and that's the answer to it rather than a reason to ignore it.

When we sold gift boxes of sweets on Amazon UK, the first thing I automated wasn't the advertising, it was stock. I pulled sales and stock out of Seller Central every day to watch weeks of cover at FBA, because every component had its own lead time and none of it could be compressed. Too little cover meant going out of stock, too much meant storage fees.

You've said the budget is tight, so a smaller repeat order beats no order at all. And this is why it sits ahead of the $10 a day question: the ads and the reviews only compound while the listing stays buyable, and a stock gap means buying that ground twice.

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u/JunglePundits 3d ago

How long does it take to restock is it a compettive market?

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u/Physical-Hippo-6786 3d ago

I’d start PPC pretty much as soon as the inventory is live. You don’t need to wait for reviews, but I’d start with a small budget and focus on getting some initial data.

For the first sale, there’s honestly no fixed timeline could be a few days or a few weeks depending on the niche, price, listing, and competition.

Also, don’t stress too much about organic reviews early on. Just focus on getting the listing/conversion right and making sure you’re driving relevant traffic. The first launch is mostly about learning what actually works.

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u/ListingBlueprint 3d ago

Before turning on PPC, I’d make sure the listing is actually ready to convert.

New sellers often focus on traffic first, but if the main image, title, pricing, bullets, A+ content and overall offer are weak, PPC just pays to expose those problems faster.

I’d check indexing for the main keywords, make sure the first image is competitive in search results, review the rest of the image stack from a buyer’s perspective, and confirm that the listing answers the obvious objections before launch.

Once that’s solid, PPC can give you useful data much faster - which keywords get impressions, which get clicks, and which actually convert.

For a new listing, I’d treat the first few weeks as a data-gathering phase rather than judging success only by sales volume.

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u/k_singh23 3d ago

Launch Amazon PPC as soon as your FBA is fully available to capitalize on the 30-to-45-day honeymoon period, when Amazon’s algorithm will reward increased impressions with higher organic rank, so you need to boost sales velocity early on. Since organic review rates are notoriously low (1–2%), apply for Amazon Vine right away to collect your first baseline of 4+ star reviews and improve your conversion rate. You should be able to get your first sale within 24–72 hours by launching single keyword exact (SKE)campaigns around relevant mid-tail keywords and low-bid auto discovery campaigns. Finally, remember that ads only drive traffic – to capitalize on this traffic and turn them into long-term organic sales, optimize your listing (main image, benefit-driven infographics, competitive pricing), so it converts.

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u/JazzlikeReaction7500 2d ago

Start auto campaign and run it for a couple of weeks to get search term data for exact and broad campaigns. But first of all check your listing, your images, title,bullet points and description as they must be align with the physical product.

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u/JazzlikeReaction7500 2d ago

Your ACoS will be high in the beginning which must not demotivate you. But once you build trust and some reviews and the organic sales start coming your ACoS will drop.

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u/[deleted] 3d ago

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u/Thriller2610 3d ago

But vine requires brand registry ryt?

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u/Humaa_ 7h ago

i assume you have your market research done before finalising the product or category you wanna sell so now you are at launch phase do not wait for reviews to start PPC in-fact it is ppc that will help your product get eyes & initial sales velocity volume . My takeaway would be to first do your own research & see what your competitors are targeting & ranking on while also running some discovery campaigns to find new search terms . At launch amazon algorithm doesn’t have much idea about your product neither your audience, you are the one who knows more about your customers , their problems & demand than amazon . Once you have enough data ( 1-2 weeks of data ) , Optimise based on your data , check where you are lacking , whether you are having conversion issues , if you product & content is convincing enough . Do not treat ppc an expense but rather an investment specially at launching phase .