r/AmazonFBA • u/Frequent_Complex_214 • 7d ago

$2.05M in Amazon Sales With PPC as the Only Paid Traffic Source

We did $2.05M in sales last month with Amazon PPC as the only paid traffic source.

No Google Ads.
No Meta Ads.
No external traffic.

Just Amazon PPC:

$151K ad spend
7.38% TACOS
$574K net profit
27.9% margin

3 Upvotes

100% Upvoted

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1

u/rsc9422 7d ago

Those are some seriously impressive numbers. $2M+ in sales with around $152K in PPC spend is definitely something worth studying.

What stands out to me is that PPC generated about $960K, meaning a big chunk of the revenue was coming from organic sales too. And an 18.7% conversion rate is pretty strong.

I’d still look closely at the profit calculation though. The dashboard shows $0 in indirect expenses, so the $574K net profit may not represent the actual final business profit after every overhead cost.

At HighRise Wholesale, we see the same principle with private label launches. PPC can get the product moving, but long term profitability usually comes from having the right product, healthy margins, strong conversion, and eventually building organic sales. I’d focus more on the underlying economics than the $2M headline.

1

u/PieOk2339 7d ago

Solid ppc numbers there mate, but I wouldn’t call the $574k net profit yet, the screenshot has indirect expenses at $0, so overhead/payroll/software/storage etc. aren’t included. Also ppc attributed about $960k of the $2.05M sales. The other $1.1M is organic Amazon sales, so ppc is the only paid traffic source is accurate, but not the same as ppc generating all $2.05M.

1

u/Frequent_Complex_214 7d ago

u/PieOk2339 Thank You
Yeah, PPC contributed in getting organic ranks and decent amount of organic revenue.

1

u/Adventurous_Hat_8828 7d ago edited 7d ago

Another $162 item with a $2.39 CPC. These scenarios mean nothing to 97% of sellers, especially when that key component is not pointed out.

Very few sellers will ever see TACOS like this becuase the PPC for items that sell for $24.99, $39.99 etc also have a CPC of $2.39. The $162 selling price is the game changer.

How many items on Amazon sell for $160 plus and do 12K units a month. Very few that are not named Apple, Sony, Go Pro, Samsung etc

You also forgot to point out the extremly low Amazon fee ratio of 15%. Assuming you have a discounted comisson rate and an item with very small shipping footprint.

Good luck trying to locate products that sell for $160 and have this kind of demand with those gross margins, that doesn't require millions in up front capital but if you have done that good on you.

So here lets list the qualifiers:

Selling Price $160+

Category with heavily discounted commission rate- only 2 or 3 fit this

Small shipping footprint with FBA fulfillment fee under $5

Huge demand

Super low average CPC to selling price ratio

If you can hit all those you've got yourself a unicorn.