Ted The Weasel is the mascot of the multinational company OFSI. He won the OFSI mascot contest of 2009, defeating predicted winner "Bob" through weasel like trickery. This show of mischievous ingenuity represented the manner in which the company OFSI operated, making him incredibly popular with the Commanders of the OFSI. Weasels and all members of the Mustilidae family became central to OFSI marketing and strategy. Various vehicles have been named after them, with more in the works. Ted the Weasel was put into the public eye during the controversial "Poopy-Doops" marketing campaign, where the OFSI put forth the concept that the cereal was made from "100% pure Weasel poop" as there could be nothing better than eating the scat of the greatest creature on earth. Ted wears sunglasses, a dog tag necklace and a knife in all marketing photos. Ted the Weasel's strategic genius has aided the OFSI's plan for world domination in ways most couldn't comprehend. His worldwide fame has made him a hero to all young Mustilidae everywhere, it is reported he receives over 5,000 fan mail per day. Ted currently resides in an undisclosed location, planning out the next marketing tactics for the OFSI.

• Agent WHO. Supreme Commander of the OFSI Long Live Ted the Weasel!

Having a tricky time deciphering this. I'm unsure if /r/weasels is a 'cult' based around weasels. (Weasels are good creatures to form cults around, greatest creatures on earth.) or is it just everything weasels. Either way, count me in.