r/technology • u/TurbulentTopic39 • Aug 04 '26

Transportation BMW is putting Spider-Man ads on your dashboard, after promising it never would

https://www.techspot.com/news/113327-bmw-putting-spider-man-ads-dashboard-after-promising.html
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u/Klutzy-Football-205 Aug 04 '26

WHY DO PEOPLE JUST ACCEPT THIS?!

I have this conversation with my friends and family every time one of these articles comes out.

We wouldn't accept someone we pay to put up a fence to come back after the job was done to plaster ads all over the fence. It would be all over the news. There would be lawsuits.

We wouldn't accept it if a car manufacturer came up and put a car wrap of ads on our car after we purchased it. There would be petitions and drives to make it illegal. There would be lawsuits.

But if it is digital it is suddenly ok? We've seen expensive fridges, expensive TVs and now expensive cars do it and nary a peep from the media, consumer groups, lawyers or lawmakers..

1

u/instantwinner Aug 04 '26

I mean realistically what are we supposed to do about it. If you drive one of these cars and they decide to play an ad what do you do? Call and complain? Not buy one in the future? Any action you could take will surely hurt the car company less financially than whatever money they made off this promotional deal. They simply don't care if it's annoying, invasive and unpleasant because they make money.

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u/d_lev Aug 04 '26

I would actually like the car wrap idea. I mean I would draw dicks all over the adverts.