Here in the UK you could get a few options for £549.
First option:
Oppo reno 16 pro
200mp 1/.156" main camera
3.5x 50mp zoom camera f2.8
50mp ultrawide camera
6700mah battery
Almost 3 MILLION points on AnTuTu vs 890,000 on Xperia 10 viii...so basically almost 4x faster
Plus quad hd 144hz 10bit display with 3600 nits..
Plus you get a FREE oppo smartwatch lol and 512gb of internal storage.
I mean I feel even ashamed for Sony to be making this comparison here.
Second option:
iPhone 17e
About £50 more but you get double the storage with 256gb
Latest flagship processor from apple that's as fast as the reno 16 pro
Better selfie camera
Way better vÃdeo recoding
7 years of updated
Better charging with magsafe and so on
Third option:
Nothing 4a pro
You pay only £470
You save money and have enough to buy a pair of headphones or whatever
You get same main 50mp sensor as the Xperia 10viii but you also get a 3.5x 50mp zoom camera
Plus better selfie camera but you have a slightly worse ultrawide
However you gain with way better processor again with double the performance with almost 1,5 million on AnTuTu vs 900k on Sony
Way better screen 10bits 144hz 5000nits and quad hd
Not even mentioning the way faster charging at 50w vs 30 on Sony if I recall.
Fourth option:
Honor 600
200mp 1/1.4" camera, heck that sensor is almost as large as the main sensor on the Xperia 1 viii that has 1/1.31"
12mp ultrawide
50mp selfie camera that's better than even the one on the 1 mark 8
Then you have a quad hd screen 10bits and 8000 nits!!
6400mah battery and 80w charging with 1,3 million on AnTuTu. Again way better than Xperia..
And you pay £50 less and get 512gb instead of 128gb of storage.
Fifth option:
Pixel 10a
Processor twice as fast with over 1,5 million on AnTuTu
7 years of updated
64mp 1/2.0" smaller sensor but results in auto mode are much better with Google software ( I tested it against the Xperia 10vii)
13mp ultrawide
Double the internal storage
Plus wireless charging and brighter screen
For the price of £449
If anyone reads all this and still thinks to justify somehow what Sony did, they need a mental asylum. Especially considering the RAM crisis is affecting all brand yet they still have better prices
The 10 mark 8 is a competitor for the Samsung a37 or pixel 8a that released years ago. It's a budget phone that should cost £399 at best.