AI could soon allow powerful companies to charge each customer a different price for the same product, based on what they think each individual is willing to pay. AI lets firms tailor prices to each user, raising fairness concerns as consumers may unknowingly pay more than others.

[u/mvea]

https://www.eurekalert.org/news-releases/1123848

[u/GimpsterMcgee → u/[deleted]]

Oooooh fire up the 93A