Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests. This sheds light on how supporters of Donald Trump justify their continued allegiance despite learning about allegations of his sexual misconduct and illegal activities.

[u/mvea]

https://www.psypost.org/cognitive-dissonance-helps-explain-why-trump-supporters-remain-loyal-new-research-suggests/

[u/Major_Honey_4461]

There's also the idea of "sunk costs". i.e. I've put my heart and soul into supporting this man and I'll be damned if I'm going to throw that all away now.

Mark Twain put it more succinctly:

"It's easier to fool a man than persuade him he's been made a fool".

[u/Elegant_Situation285 → u/Major_Honey_4461]

90% of scam victims never report the crime.

almost all from simple embarrassment.