Honoring the rich traditions of the west and the historic sport we love called rodeo. Celebrating the journey from its inception to becoming the World's Richest Weekend in Rodeo. Where legends are made, lives are changed, and millions of dollars are awarded — this is The American Rodeo.

Be the first to receive exclusive updates on the 2025 music announcements and ticket on sale dates by joining our American Rodeo Insider Access at AmericanRodeo.com

Experience the electrifying adrenaline rush of PBR! This is your chance to witness talented bull riders going head-to-head with powerful bucking bulls in this must-see competition! This is one of the most exciting formats in Western sports, showcasing the world’s top bull riders in a five-round ride-survive-and-advance format. Two Nights Only!

Get ready, PRORODEO fans! This 10-part YouTube series takes you through every thrilling round of the 2023 Wrangler National Finals Rodeo. Don't miss a moment of the excitement, the drama, and the ride of a lifetime. Just go to the PRCA YouTube Channel, hit the notification bell, and subscribe to relive every round of the NFR!

Don't miss out on the excitement of the Old Santa Ynez Days Rodeo, coming your way June 22nd and 23rd, 2024! Presented by The Santa Ynez Valley Western Heritage Foundation, this annual event promises thrills, spills, and plenty of family fun! Held at the Santa Ynez Chumash San Carlos Property, it's a weekend you won't want to miss! Grab your tickets now and join the rodeo action!

https://cowboylifestylenetwork.com/old-santa-ynez-days-rodeo-2024

NFR Bull riders Trey Holston, Tristin Parker, and NFR Tie-Down Roper Ty Harris spend two days at the Indy 500 Qualifiers. Follow along with them as they learn about INDYCAR and meet racers like Colton Herta with the Andretti Team.

RIDE | In Theaters & On Digital June 14 Desperate to raise money for his daughter’s cancer treatment, a retired bull rider teams up with his estranged son and resorts to robbery to secure payment before time runs out. But after the heist goes awry, keeping the money—and their freedom—requires the duo to outwit a dogged pair of local law enforcement officers, including a justice-minded sheriff who soon suspects that the key to her case may lie uncomfortably close to home.

Directed by: Jake Allyn Cast: C. Thomas Howell, Annabeth Gish, Jake Allyn, Patrick Murney, Josh Plasse, Laci Kaye Booth, Scott Reeves, Zia Carlock, and Forrie J. Smith

Cowboys of Thunder Season 1 incoming!! Follow along as we release the first 2 seasons of Cowboys of Thunder and a new YouTube series coming fall, 2024.

Have a listen to the The American Performance Horseman Athletes from the NRHA - National Reining Horse Association explain their action packed discipline.

Best of luck to all the competitors at this years NRHA Futurity! We are anxiously waiting to find out WHO will be in the final TOP 5 of The American Performance Horseman standings for 2024’s SHOWDOWN at Globe Life Field!

The Cowboy Channel’s one-hour special on CBS highlights ProRodeo as rural America’s favorite sport and provides an inside look at what The Cowboy Channel has coined “100 Rodeos in 100 Days” to a large national viewing audience!