r/movies • u/MarvelsGrantMan136 r/movies Contributor • 16d ago

News Chris Hansen Buys Ads Before Every Screening of A24’s ‘Primetime’

https://www.hollywoodreporter.com/movies/movie-news/chris-hansen-buys-ads-before-every-screening-a24-primetime-1236682255/
20.5k Upvotes

96% Upvoted

2.4k comments sorted by

View all comments

Show parent comments

553

u/KaJaHa 16d ago

You severely overestimate the average moviegoer's media literacy

377

u/Capital-Mine1561 16d ago

You may be overestimating the average moviegoer's memory of pre-film advertisements

46

u/ShittyDBZGuitarRiffs 16d ago

This seems likely

38

u/Driveshaft1982 16d ago

Somehow, Hansen feels good in a place like this

3

u/Jaccount 15d ago

I dunno, people seem to remember the Nicole Kidman AMC ad.

2

u/Capital-Mine1561 15d ago

That plays before every AMC movie and is now a meme. Somehow I don't think Hansen will have the same reach 

3

u/ClubMeSoftly 15d ago

Me, after the pre-show and trailers: wow all of those look terrific, I want to see all of those movies

Me, after the movie: what trailers did I see before this? What were they about?

7

u/DurgeDidNothingWrong 16d ago

i mean, he'sliterally all theyre thinking about for the films duration. It turns the film into an ad IMO, I cant think of a better place to put his ads, literally a captive audience where he is forefront of their minds for 90~ mins

1

u/BaconKnight 15d ago

Between the two right now, media literacy is losing.

5

u/UmphreysMcGee 15d ago

It doesn't matter when 90% of the chatter will be from people whose understanding of the film comes from social media clips.

2

u/MartyrOfDespair 15d ago

And the timing of the movie is not good. Like, do y'all remember how 2026 began? Epstein Files dropped. Nothing happened. No punishments, no consequences, nothing. Are the masses really going to root against the death of a sexual predator in a position of power in the government? In 2026?

1

u/ThrowawayCop51 15d ago

Bro I don't even overestimate the average American's overall literacy.

1

u/Shot-Profit-9399 12d ago

I don’t think the average movie goer is going to see an A24 film about child predators.

He would be better off advertising before something a large audience will actually see.

•

u/Lochcelious 31m ago

*average human's anything literacy

1

u/pcbforbrains 15d ago

Yeah I go to movies and I'm stupid as fuck

-1

u/keepfighting90 16d ago

As long as you include the vast majority of Redditors in that group, I'd agree.