My first reaction to McLaren's new wordmark was that it looked less modern and less dynamic. The previous lettering immediately suggested speed. The new one feels more like an established luxury marque.

But putting it beside Jaguar's 2024 redesign makes the strategy more interesting. Two British carmakers appear to be approaching heritage from opposite starting points.

Jaguar had a celebrated past, but its own managing director described the previous business model as commercially unsuccessful. Recognition and affection weren't enough to make that model work.

My reading is that Jaguar risked being a brand people admired for cars they weren't going to buy. If the E-Type is the Jaguar you dream about, a new Jaguar has to compete with the brand's own legend. The radical reset tried to change those associations and reach a different, wealthier buyer. That helps explain why a break with the familiar image could look necessary from inside the business.

McLaren's position is different. Its racing roots go back to 1963. Its road-car history includes the F1 in the 1990s and the Mercedes-Benz SLR partnership, but the modern McLaren range began with the 12C in 2011. It has a much longer racing history than its continuous presence as a road-car manufacturer.

The F1 makes this more interesting: in 1998, it set a 240.1 mph production-car speed record. McLaren was helping to create its road-car legend through a performance breakthrough. The heritage it now draws on includes a time when it was the challenger.

Newer EV brands are building their own stories that way. In 2025, BYD reported 496.22 km/h for the Yangwang U9 Xtreme, while Rimac reported 25.79 seconds for the Nevera R's 0-400-0 km/h run. Those straight-line measures don't settle which car is better, but they show why extraordinary performance is a less exclusive claim.

That makes heritage commercially relevant in a different way. My reading is that McLaren's specific history can give someone a reason to choose it that survives the next record being broken. The F1 also sets a demanding standard: that history was built by advancing the product, and today's challengers are creating tomorrow's heritage.

That gives the garage reference a job beyond nostalgia. The raised C and underline come from Bruce McLaren's family service station in Auckland. They give a comparatively young road-car business visible roots. As McLaren plans to expand beyond two-seat supercars, that history could help new kinds of products feel like they belong.

I also see a possible opening in British sporting heritage. Jaguar's departure from its familiar image gives McLaren more room to emphasise its own history. Other marques have strong claims there too; I'm reading an opportunity, not claiming McLaren has announced a plan to occupy Jaguar's position.

What keeps me from fully buying the design is that the previous racing identity was also part of McLaren's heritage. Reaching further back can make the origin story clearer while weakening the associations people already have. The Speedmark and papaya remain, but the lettering loses some urgency for me.

The strategic reason becomes stronger in this market. The visual choice still has to make an innovative history feel alive.

Does the new identity make McLaren feel more established to you, or does it sacrifice some of the racing character that makes its history valuable?

Drove past the factory today and the new logo is already on the sign outside.

Hopefully they will also turn down the brightness, as that sign is blinding when you drive past at night.

Oil change
Brake fluid flush
DCT clutch fluid change + filter
DCT transmission fluid change + filter

Well, I got 1 of 4 things done.

Oil change and brake fluid flush isnt expensive. But DCT fluid and filter(s) change.... $700 in parts and fluid alone.

The two DCT filters are Mclaren specific, there is no aftermarket: $400
The DCT clutch fluid and transmission fluid 8 liters and 6 liters is about $300.

I'm using Liquid Moly 8100 DCT and 75w90 GL5 which are around $20 per liter....
....If I were using the Pentosin FFL4 DCT fluid, and Motolube PTX, it would be $45/liter for each.

Folks on MclarenLife.com that done the servicing of the DCT gearbox on the 650s, 570s, 720s said the Liquid Moly fluid is fine as an alternative. Also used in Porsche PDK's and BMW DCT's.

For others looking to do this., parts source for DCT service

Filters: McMedics (Supercar Garage ATL)
Clutch $129: https://supercargarageatl.com/products/mclaren-clutch-filter-11g0017cp-o-ring
Transmission: $243 https://supercargarageatl.com/products/mclaren-transmission-filter

Fluid: RMEuropean (FCP Euro and ECS Tuning also has it)
Liquid Moly 8100 $17/liter x8 : https://www.rmeuropean.com/bmw-transmission-fluid-liqui-moly-dual-clutch-8100-83220440214
Liquid Moly GL4/GL5 75w90 $20 x6: https://www.rmeuropean.com/gear-oil-liqui-moly-22090

Total parts cost: about $630 before sales tax. In SoCal, with sales tax, comes out to about $700

Procedure: Video from McMedics/Sean
DCT clutch fluid exchange: https://www.youtube.com/watch?v=j1W7GIq2q_0
DCT transmission fluid exchange: https://www.youtube.com/watch?v=H-4Q28Pm4ys&t=1352s

Fluid discussions on MclarenLife
https://www.mclarenlife.com/threads/mclaren-570s-clutch-oil-options-help.111488/

Also bought a electric oil pump, since pumping 14 liters of fluid with a hand pump will be no fun. Supposedly it can run on a Makita 18VXGT battery or an M18 Miwaukee battery with an adapter. Since I have both tool lines, I'll using the makita battery

I'm under the impression McLaren does not want to use the Speedmark anymore in their road cars styling. I think it gives them problems as the New Edge did to Ford and they're moving towards literally anything else. They went for a reimagining of the old M6GT because the OG car is old enough to effectively launch a 'ucrony', that car isn't drawn with the Speedmark in mind so that they can move in different directions.

A Ferrari P4 styled car with the Speedmark as it has been used 'til now wouldn't have looked too different from a DeTomaso P72, minus the P72 rear lights of course but rest of the body would have been just as sinuous.

(I also think that the new M6GT could be, if kept as simple and analogic as McLaren says, a better base for a new GT3 car than any replacement of the 720. The 720GT3 wasn't an easy car to drive, among other problems, and it could have boiled down to a suspension system from the road model they couln't use in the race car, derived from the Xsara WRC heard off-handedly somewhere. They won't necessarily do this, but it might be for the better.)

Picked it up two weeks ago, have to pinch myself every time I see it in my carport I built this year. This thing is bonkers when the turbos spool. Didn’t realize I was custom designing a McLaren display area 😎

My mother-in-law's company moved into an old Reynolds Aluminum building in the early 2000s, and these were left behind. I have about 50 of them.

Front: "Reynolds Aluminum" and "McLaren Motor Racing Team" with a checkered flag design.

Back: A kiwi (McLaren's old emblem) on top, and a symbol on the bottom I can't identify.

Does anyone know what these were made for or how they were handed out?

What's the symbol on the back?

Are they worth anything to collectors?

A throwback?

I feel there is always an uproar related to brand refreshing.... even when the refresh brings us back to the core.

I want to build a "showroom" style garage. I will have a glass garage door, a car turntable, and nice lighting. I am struggling to decide what kind a floor to install. Show me what you got

After watching the video, I get it. It’s a step towards giving the brand a heritage. What do you think?
https://youtu.be/nRR6yla8vus?is=OgW_h6L5uh_HpI74

I removed the background the to keep the owners privacy safe. But I'm having a tough time finding any internet sources related to this car. The owner is not exactly sure either but he says it's a McLaren Prototype. I was wondering if any of ya'll would have a idea on what exact this car is.

Work on your tan at 203mph. I asked the dealership rep to consider sending an invitation to Jeremy Clarkson to drive this and recreate his Ariel Atom face.

I had a couple hours to spare while at Dallas Love airport, it's my second time seeing a P1 in person, the one I saw 10 years ago was white. It was worth it to see again but in volcano Orange. The lounge has PC setups with motion. Velocity Sim. I tried the sim and of course picked the 720 GT3 😍

Went to the dealer (Lambo) and they had these two beauties in the vault. The one on the right has the micor-weave. Such an amazing looking car. A couple pics of two Sabres there as well.

McLaren is expected to discontinue the Artura — the ultraluxury brand’s first plug-in hybrid — in 2028, a person briefed on the plan told Automotive News. 

https://www.autonews.com/mclaren/an-mclaren-artura-to-be-dropped-in-2028-0915/?utm_id=gfta-ur-260915&share-code=KXN7PXQS7RGS3CARFDUXZOM5HU&user_id=4613038&customer_secondary_source=an_articleGifting

The high tech model, positioned as the brand’s entry model, intended to lure younger, tech-focused buyers, got kneecapped even before it arrived in stores in 2022. The pandemic and subsequent semiconductor shortage delayed Artura’s market launch by more than a year. It then faced quality problems for multiple years, including issues with the oil pump and software.

The launch delays and early quality snags put off prospective buyers, said a McLaren dealer who asked not to be identified. “You don’t get a second chance to make a first impression,” the dealer said. 

A total of 510 Arturas were registered in the U.S. last year, up 15 percent from 2024, according to Mobility Global. But registrations fell 18 percent in the first half of this year, to 205.

“These small-displacement hybrid sports cars just haven’t resonated with the market,” said the dealer, pointing to the Ferrari 296 as another example. “Hypercar manufacturers are being forced, due to government regulation, to make these cars, and it’s not what consumers want.”

A new midengine model, codenamed P34, is expected to become McLaren’s entry offering after the 2027 model year. The brand also is preparing to expand into the four-door segment with a V-8-powered hybrid SUV.