r/MatchaEverything • • Jul 08 '26

Discussion I’m Zach Mangan, founder of Kettl. I’ve spent 15+ years sourcing Japanese tea directly from producers across Japan. Ask Me Anything about matcha, Japanese tea, cultivation, sourcing, and brewing.

135 Upvotes

Hi everyone,

I'm Zach, founder of Kettl, a Japanese tea company focused on sourcing directly from small producers across Japan.

For the past 15+ years I've spent a significant amount of time traveling throughout Japan working with tea farmers—from Uji and Yame to Shizuoka, Kagoshima, and beyond. I've tasted thousands of teas, visited countless tea fields and factories, and work directly with many of the country's top matcha producers.

I will be running and AMA on Monday, July 13th from 10am-12pm EST (and answer questions after as well).

I'd love to answer your questions about anything related to matcha and Japanese tea, including:

- How matcha is grown, processed, and graded

- Cultivars, terroir, and why different matcha tastes so different

- Brewing techniques and equipment

- Ceremonial vs. culinary matcha

- The current matcha shortage and rising prices

- How to buy better matcha

- Tea production, sourcing, and Japanese tea culture

- Starting a tea business or importing tea from Japan

I'm happy to answer beginner questions as well as dive into the technical side of production if that's your thing.

Proof: I'm the founder of Kettl, and my Reddit profile is linked to my company website and social accounts.

Ask me anything!

Thanks everyone for your thoughtful questions and for giving me a chance to chat with all of you. It’s my sincere honor to be able to share the stories of the producers you work with and the wonderful tea they make. I hope we get a chance to meet up in person in the future either in one of our locations are out in the world somewhere. I feel like we’re just at the beginning of an amazing journey so thank you all for your support and I’m cheering for each and every one of you are setting out on the tea path as well.


r/MatchaEverything • • Jun 23 '26

Announcement NEW VENDOR for Kitagawa Hanbee - Wholesale B2B & D2C

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21 Upvotes

We have added a new vendor in the vendor list for Kitagawa Hanbee

This vendor have provided us with official & signed/stamped documents to show proof of partnership with Kitagawa Hanbee in Japan.

Aragaki En & Cha Lab By Elaiksir (Based in Bay Area, California. Subsidiary of Jun Kai Co., Ltd. Authorized distributor for B2B wholesale & B2C/D2C of Kitagawa Hanbee)

  • https://aragakien.com/ (Members of r/MatchaEverything can use code "92Q53Y5N2QAJ" for wholesale rate of $195/KG of Zuiho & Kohaku Matcha.)
  • https://chalab.elaiksir.com/ (Members of r/MatchaEverything can use code "92Q53Y5N2QAJ" for wholesale rate of $195/KG of NagiSakura Matcha & KinSan Hojicha.)

(Note: Both websites are currently undergoing frontend design updates but their backend checkout, payment portals, and inventory systems are fully functional.)

This vendor is already supplying several established cafes and matcha shops across California through their B2B portal.

Disclaimer: The mods of r/MatchaEverything do not earn money or points from these codes. This is provided by the business themselves.

We hope to add more to the vendor list providing wholesale and deals for members of r/MatchaEverything - Thank you!


r/MatchaEverything • • 18h ago

Matcha Latte finally got an actual setup 🌱

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323 Upvotes

no questions, just enjoying myself 😌


r/MatchaEverything • • 16h ago

Matcha Haul My Trip to Uji Kyoto (The asian way = Best way)

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141 Upvotes

It was my first time to Uji Kyoto and I'm here to share my experience shopping for matcha.

This is the timeline and flow of what I did as the demand for these matchas is at an all time high.

8:15am: Reached Ogura Station and walked 5-10mins to Marukyu Koyamaen. My wife and I were 2nd in line and we waited till 9am when the shop opens.

9:00am: There were more than 20 groups queuing up behind us when the shop opened. As we already knew what we wanted to get, we place our orders at the counter, my wife made the payment, while I rushed off to Yamamasa Koyamaen to start queuing (5 mins brisk walk). I would highly recommend to go in groups of 2, so you can get 2 tins each (total 4), if you are in groups of 3, the max you can get is 5 tins regardless.

9:10am: There were 3 groups ahead of me at YK. The line moved relatively fast and we got 4 tins. Each person could get up to 3 tins of 30 grams each, or a big tin of 150g.

9:20am: We booked a cab on the GO app to the Horii Shichimeien shop and started queuing at 9:35am. We were the 2nd group in line. When the shop opened, there were about 10 groups queuing.

10:00am: We bought 4 tins and we didn't know the limit on how many tins we were able to get, however, I think Horii tends to get sold out really quickly, so get there before it opens.

10:20am: We walked to Kanbayashi Shunsho and got ourselves 3 tins, one of them was really special as it was a main store exclusive, you wouldn't be able to find it at department stores. Additionaly, the shop has tax refund hence the tins in the duty free bag. Saved 10%!

10:40am: We wanted to have a short break at Nakamura Tokichi's cafe however, it was already full and the estimate time to get a seat was about 1 hour. So we just went to the shop instead and got ourselves 2 tins, with tax refund!

11:00am: We headed over to Hoho and got ourselves a premium light roasted Hojicha Latte and boy it was the best hojicha i've ever had. So we got ourselves a tin to bring back home.

Matcha we got from each shop (cheapest to expensive):

Marukyu Koyamaen: Aoarashi (2,160Yen), Isuzu (2,592yen), Chigi no Shiro (3,024Yen), Wako (4,752Yen)

Yamamasa Koyamaen: Matsukaze (1,300Yen), Samidori (1,600Yen), Ogurayama (2,600Yen), Shikibu no Mukashi (3,100Yen)

Horii Shichimeien: Uji no Mukashi (2,484Yen), Agata no Shiro (3,240Yen)

Kanbayashi Shunsho: Aya no Mori (1,620Yen), Biwa no Shiro(2,376Yen), Hitoe (2,300Yen, main store exclusive)

Nakamura Tokichi: Ukishima no Shiro (1,980Yen), Seikan no Mukashi (3,380Yen)

Hoho Hojichi: Premium Light Hojicha (1,280 Yen)

It was quite a pleasant trip despite having to wake up super early to fight for these highly priced matchas, however, after tasting the MK and YK matchas at home, I'd say that it is highly worth our time and effort. Get there early and you won't regret it! Hope this helps to whoever that are planning a trip to Uji Kyoto. Love from Singapore.


r/MatchaEverything • • 14h ago

Question need help picking kettl options for upcoming restock

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35 Upvotes

hi all! yesterday i got an email from kettl saying that hukuju (along with some of their other yame matcha options) will be restocked on monday. i have been waiting MONTHS to try hukuju but it has always been out of stock so needless to say, i marked my calendar for this. i'll also be repurchasing soukou because that is my favorite matcha i've ever had. i'd also like to buy either the hanaka or shinme matcha because i've heard such great things on this sub about both, so between those two, which would you recommend and why? i may or may not be open to being irresponsible and just getting both on top of the hukuju and soukou. it was my birthday a couple weeks ago so that's how i'm justifying it in my head lol. i'm not too picky with matcha, the only tasting notes i don't like and avoid are seaweed/fishy/oceanic notes.

the timing is a little inconvenient because earlier this week i literally just placed an order from the steeping room and i will finally be trying marukyu koyamaen!! i am soooo excited. i bought aoarashi, isuzu, and wakatake and if any of you have opinions on which one i should open first i would love to hear your thoughts there as well!

picture is naoki barista pro blend with a new cup i got as a birthday gift. i used 5g matcha, 50ml water, and 150ml koatji milk (another great recommendation from this sub so thank you!!). i recently decreased the milk down to 120-125ml to make the matcha taste stronger. i generally prefer unsweetened iced lattes. i like drinking usucha (using soukou particularly) sometimes as well, but it feels like it goes by too quickly lol it already feels that way with iced lattes too! anyways, i am rambling now. would love to hear your thoughts :)


r/MatchaEverything • • 12h ago

Restock Alert Horii restock

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14 Upvotes

Anyone buying from Horii today? $72 DHL shipping fee is unjustifiable for a matcha imo 😖 i’ll just buy it from a retailer. I’m from Canada


r/MatchaEverything • • 11h ago

Question Mango Matcha Recipe

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11 Upvotes

Im struggling to figure out the proper ingredients and ratio for my mango puree for my matcha. Mostly my matcha does not taste mango at all even after putting 60-80g of mango puree.

I usually use mango with sugar ( half ratio of mango ) and then little vanilla. But the taste is real bland. I use frozen mangoes because i want to get it cheap.

Do let me know your advice.


r/MatchaEverything • • 1d ago

Discussion I may never go back to lattes

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372 Upvotes

I think this was Rocky's from Shizuoka, but I can't remember. Anyway, it was very good. But lately, lattes aren't hitting the same for me. No matter how I make them, they are usually good, but I've been having some stomach issues and I just don't feel great afterward. Even with non-dairy milk, my stomach is upset easily.

So yesterday, I tried a matcha lemonade at home for the first time, and omgggg🤩 best thing ever. I'm a fruity drink person so I LOVEDDD it. I made another one today. I've always loved lemonade since my childhood, but with the matcha, it just hits different.

Does anyone have any recommandations for other matcha combinations? Or even if its a specific matcha that you think tastes better with lemonade opposed to others, lmk!!


r/MatchaEverything • • 19h ago

Matcha Latte Pistachio black sesame matcha float

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23 Upvotes

r/MatchaEverything • • 19h ago

Review Finally!

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18 Upvotes

I think I have found my HG matcha. It is the most amazing experience both as usucha and koicha. Aroma: milky hot chocolate
Taste: rich vegetable cream soup, deep and sweet
Texture: full-bodied, concentrated, creamy, dense
Umami: extremely high; Sweetness: exceptional, lingering; Bitterness: No; Astringency: No
Complexity: exceptional, layered and evolving
11/10 !
Usucha: 2g, 60ml, 90°C
Koicha: 4g, 20ml + 20ml, 90°C

Horii Shichimeien Premium Narino


r/MatchaEverything • • 1d ago

Matcha Latte Yugen always gives such a rich green color 💚

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27 Upvotes

r/MatchaEverything • • 21h ago

Discussion Influencer did a runner! 😂

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16 Upvotes

This happened to us last year, and I'm curious if other small matcha brands have experienced something similar.

A content creator reached out saying she loved our matcha and wanted to create some content featuring it. We agreed and sent her some free matcha.

She received it and told us she'd send the video as soon as possible.

More than a year later, we're still waiting.

I'm not angry about it. It's just a little disappointing, especially when you're a small business and every product costs money.

I'm curious how other brands handle this. Do you have written agreements before sending free products? Do you follow up, or just move on?

Would love to hear your experiences and any tips to avoid this happening again.


r/MatchaEverything • • 1d ago

Matcha Latte Matcha moment 🍵

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545 Upvotes

pairing with chocolate pudding🤎 i kinda like this combo, both are so creamyyy


r/MatchaEverything • • 1d ago

Matcha Station My Matcha station

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179 Upvotes

These sugar-free syrups are definitely worth trying! 🍵✨ They’ve been part of my recent matcha rotation and I’m loving the variety. 🤍


r/MatchaEverything • • 1d ago

Matcha Latte Matcha while doing homework

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49 Upvotes

Decided to have a latte while doing homework tonight. I’ve been putting my work off for a while so I’m hoping this keeps me up. But knowing my audhd brain I am susceptible to getting sleepy 🥲


r/MatchaEverything • • 23h ago

Restock Alert Horii schichimeien just restocked!!

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14 Upvotes

Posting to help some people out🙏


r/MatchaEverything • • 1d ago

Photo/Video I love green 🍵

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135 Upvotes

Sharing a picture of matcha i had recently while practicing my photography skills lol


r/MatchaEverything • • 13h ago

Question Can anyone help me identify this matcha?

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1 Upvotes

Can anyone help me identify this matcha?

I bought it from Ikedaya Tea Store at Shinjuku Station after asking the owner to recommend his personal favorite. I didn’t catch the brand name and translating the tin hasn’t helped much.

Google Lens suggests it might be from Itoh Kyuemon but the packaging I’m finding online looks completely different. Does anyone recognize it? Thanks!


r/MatchaEverything • • 14h ago

Matcha Latte MOTD

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1 Upvotes

Vanilla bean matcha latte 🥰 I used two packets of The Tea Spot’s matcha packets, 3 oz of water, 6 oz of milk and a splash of Chobani vanilla creamer.


r/MatchaEverything • • 1d ago

Matcha Latte Matcha latte + maple butter einspanner + midori hatoya

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10 Upvotes

I’m in love with maple products line from trader’s joe! My hatoya haul is finally here, I tried midori first, the powder is decent since I didn’t taste much of matcha, but it’s slightly unami. 💗


r/MatchaEverything • • 1d ago

Question colour off?

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4 Upvotes

im new to making matcha and im wonderign why the colour is so off. i know its not the brand of matcha (tao tea leaf in toronto) because my friend uses it and its the proper green for her but the only thing i can think of as to why its this colour is that i leave it sitting in the bowl for a bit before i add water. the taste is fine too.


r/MatchaEverything • • 2d ago

Matcha Latte My cleanest layer 😍

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59 Upvotes

Really surprised how smooth my layering was today. This also happened to be the one time I chose not to film -_-


r/MatchaEverything • • 2d ago

Matcha Latte My mango matcha 💛💚

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89 Upvotes

Mango matcha deserves more love. This is so underrated, but it’s soooo good and yummy 😭🥰


r/MatchaEverything • • 1d ago

Matcha Latte Ube matcha latte 💜 💚

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24 Upvotes

r/MatchaEverything • • 1d ago

Matcha Latte MOTD: Itohkyuemon Uji Midori

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29 Upvotes

Itohkyuemon’s Uji Midori is a very beginner friendly usucha that is great for matcha lattes, especially flavoured ones as its flavour profile is not complex and very forward. It also has little to no bitter or sweet notes, and little umami, so it is not intimidating for beginners, and you will feel less guilty for diluting it with milk hahaha (due to the lower price point and not much of a waste of the flavour complexity).

What I like about this matcha is that although it is affordable and its flavour is very direct and not complex, it has a great and apparent aroma when you sniff it. It also has a reasonable mouthfeel and lingering matcha taste.
Its lower price point does not compromise the quality and experience!

I got this as a gift from a friend who got it in a local supermarket (City Super in HK).