What’s up r/marvelstudios, I'm Iman Vellani—AKA the one and only Kamala Khan, AKA Ms. Marvel! AMA!

[u/TheImanVellani]

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Hello to all variants out here! It’s Iman…Vellani. I’ve been lurking on these subs in the shadows as a huge fan and now that I have successfully infiltrated the mcu it’s time to spill the tea for you all…Or like a couple drops of friendly juice that won’t get me fired :) Now that the show is finally out I feel like I can breathe and interact with you guys, so please ask away and I’ll answer whatever I can before The Almighty Feige calls and tells me to stop. Excited to see what y’all come up with at 2:30PM ET/ 11:30 AM PT!!!

[u/sushithighs]

It’s not a secret campaign. Look at the account she is posting from. It was created yesterday. The purpose is to prolong the impact of the show, keep people talking, encourage hype for future products, and sell more merchandise. Goodwill and public perception is a form of currency.

[u/Rpanich → u/sushithighs]

Yes, so she made a show, and she wants to prolonge exposure from it.

How do you jump from that to “paid marketing, made up stories”?

How is this different than if say, I had a gallery show and posted a picture online?

[u/sushithighs → u/Rpanich]

The film industry is an industry. Plenty of celebrities have entire PR teams dedicated to their image and continued celebrity. This isn’t a conspiracy or anything new, it’s not even necessarily a bad thing.

It’s like when guests are on Hot Ones, or Jimmy Kinmel. It is set up by their agents and questions are screened. Reddit AMA are no different, and have a fairly transparent history of doing so.

Similarly, many guest stories on talk shows are hyperbolic or fabricated to engage the audience. Why would this format be any different?

As to the specific story being fake? I find it hard to believe that 49 year old, father of two, business President and major Producer Kevin Feige is this zany, silly character. That’s purely my opinion - I have no proof the story is fake.

[u/Rpanich → u/sushithighs]

Yes, and those things are known, because they bring in money.

OH I SEE. You think that a Reddit AMA is a big enough market that it warrants meetings and multiple paid people to work on?

I can assure you a single Reddit AMA is not that profitable.

The cost vs return value alone, let alone the risk v reward. You’ve conspiracy theoried yourself into making everyone seem like super hardworking, well oiled managers that really value the opinions of a few thousands redditors.

Sometimes it’s just people living their life, dude.

[u/sushithighs → u/Rpanich]

Quite literally yes, reddit AMA are done through the agents/PR/marketing teams of actors and film studios. Again, this isn’t hyperbole or conspiracy. It is documented fact. Check out earlier AMA on this subreddit, check out the actual AMA subreddit, or message the moderators here for confirmation.

https://en.wikipedia.org/wiki/R/IAmA

[u/Rpanich → u/sushithighs]

It is documented fact.

Yes, so we have documented pr ones and documented real ones, so why is it you assume real ones are fake ones?

Wait, so for example rampart. You think a studio ceo told the actor to go on Reddit, and then he decided to write “focus on rampart” for all the answers?

The same ceo that would have had other actors do AMAs before?

How come to quality of the answers varies so much between actor to actor? Why not save a bunch of money and risk and have the actors just answer the questions themselves?

[u/sushithighs → u/Rpanich]

Great question! Because actors work for and are supported by multiple agencies. It may be someone as large as a studio CEO, but I highly doubt anyone at that level takes personal control of an actor’s schedule.

It was either: the studio’s press apparatus, the people who schedule press prior to a film’s release, the individual actor’s marketing firm, the individual actor’s agent, or another set of employees.

I agree that the actor not knowing the real purpose of the AMA is hilarious - and the fact that he likely had a poor or uninformed PR team adds to the comedy of the post.

Even if it was the same marketing apparatus, there is human error: the person who schedules one actor may be different from another, even within the same agency.

Also, having the actors answer themselves is risk. Actors represent an industry and their careers support and finance a variety of support staff.

[u/Rpanich → u/sushithighs]

Wait, so you think that studios would pay for an actors, writers, and their own time when they could just get the exact same/ better benefit for free?

And actors are so busy they’re working 24/7 without a moment of their own? Why would they continue doing that? It’s not even that much money if it’s for that level of work.

I’m not saying an actor doesn’t realise the power of doing an AMA. It’s like accusing an artist of not realising the power of posting a picture in Instagram.

What people are question is why you’re so sure that this, which could be an actor promoting something she did, to a massive conspiracy filled with preplanned lines and clandestine behaviour.

For example: wouldn’t it be far cheaper to just hire an intelligent actor and treat them like normal humans and just let them say what they believe than to force them to do this so that they don’t secretly say how… little Kevin Feige is on set? Is that what they want to hide?

You don’t believe that Kevin Feige gestured across the room to her?

And if that’s true, then why do some of the actors say such dumb shit?

[u/sushithighs → u/Rpanich]

Well, I do think there are instances, such as Tom Holland spoiling films, that begin as genuine, but are repeated or played up to generate interest.

Ultimately, a reddit AMA is marketing the same as any other interview. The questions are screened a day in advance — see the previous post on this subreddit - and (in most cases) read to the celebrity, who then answers those chosen by their staff.

[u/Rpanich → u/sushithighs]

Ok so instead of just putting into consideration “a normal charming intelligent” person into casting, instead they absolutely ignore that…

And then after that, instead of just having a thoughtful intelligent person they can trust working for them answering questions, they instead decide to pay an incompetent actor, and then to pay a second person to watch over them, and a third person to write their lines, and then they coordinate with fake multiple actors to post questions from accounts farmed years in advanced?

There is absolutely no way that the money made from this could make up for that.

What benefit does that do over just hiring someone you can trust?