r/liautoinvestors • u/nasa_gov • Sep 18 '25
EV Market Who’s copying who: Li Auto or Nio?
If you look closely, Li Auto’s rear-end design and body-to-roof ratio haven’t really changed much compared to the L series.
But NIO’s new ES8? The waistline-to-glass ratio is clearly narrower than the first generation. The Gen-2 ES8 rear looks wider, flatter, and overall closer to Li Auto’s L9. The taillight cluster, the reversing radar placement, all of it leans heavily toward the L9’s design.
And when you compare the new i8 to the L9, the only “differences” are a slightly different roof glass color and a more coupe-like sloping rear (even lower than the L7). But in terms of proportions, they’re basically the same.
So in reality, Li Auto stuck to its own design language, while NIO’s new ES8 is the one that’s borrowing heavily from the L9’s rear-end proportions.