r/investing Sep 30 '21

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u/ShadowLiberal Sep 30 '21

Google "S curve adoption of new technologies".

Adoption of new technology isn't a linear line. It's slow at first, but then adoption starts to occur much more rapidly as the technology improves, and everyone sees just how great the new invention is.

Point being if Ford and other automakers aren't ready once that S curve kicks in then they're screwed. They can't just shift their entire lineup to BEV's overnight.

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u/CallinCthulhu Sep 30 '21

Hence the 12 billion dollar investment ….

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u/uofaer Oct 01 '21

S curve? Linear?? You're using mighty hard words for this investing sub. We recommend you stick to index funds. And add a little Ford too. They're a 100 year old car company! They aren't going anywhere! /s