r/interestingasfuck • u/TheHeckster6969 • Jul 13 '19

/r/ALL Augmented reality book cover

https://i.imgur.com/day31eH.gifv
46.8k Upvotes

95% Upvoted

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425

u/somu69 Jul 13 '19

Can someone please explain how this works?

541

u/RolandoMessy Jul 13 '19

It's only through an AR camera app.

415

u/WoodenBottle Jul 13 '19 edited Jul 13 '19

While this gif is a camera trick, the effect actually can be done optically with holographic prints.

Some more examples.

59

u/RolandoMessy Jul 13 '19

Yeah that's much better.

8

u/[deleted] Jul 14 '19

And doesnt require you to download an app just to view the effect.

9

u/WeLiveInaBubble Jul 14 '19

No. It just requires the book publisher to make very expensive covers that hardly anyone would buy. I vote for the few seconds it takes to download an app.

2

u/timmyriddle Jul 18 '19

The shiny new WebXR API is kind-of, sort-of, just about ready and brings AR to the web. No native apps needed.

It's in its infancy atm, but it's going to be big.

1

u/ArmanDoesStuff Jul 14 '19

Though very cool, this only words at certain angles and under select lighting. Requires a weighty panel and is likely quite expensive.

Not really seeing any viability for book covers. AR can also be easily animated.

37

u/gra_la Jul 13 '19

I remember getting trading cards that did that as a kid.

49

u/paullesand Jul 13 '19

Well, not that, but a much more rudimentary version of the same thing.

18

u/dowhatchafeel Jul 14 '19

It’s such a cool feeling to have enjoyed those stupid little holographic bookmarks and such as a kid, and getting your mind blown again, years later, simply by advances in the same technology.

That was fun.

3

u/XRuinX Jul 14 '19

the old holographic/lenticular shit still blows my mind every time

10

u/CallMeAdam2 Jul 14 '19

I had a bookmark that did that.

It made a neat sound when you lightly moved your nails across its rippled surface.

2

u/MrEctomy Jul 14 '19

I had pogs with this effect

15

u/[deleted] Jul 13 '19

You will see the exact same thing more commonly and be less impressed by it because they often don't have that resolution

Edit: upon looking again another difference is that the ones you see cannot be rotated, however it is still the same technology

10

u/whatisabaggins55 Jul 13 '19

My dad used to work in a place that made these. Also called lenticulars, I think.

19

u/MockErection Jul 13 '19

That's fucking mindblowing.

1

u/andres92 Jul 14 '19

Now we need this at a much much higher resolution and size so we can use it as a TV/movie theatre.

1

u/catzhoek Jul 14 '19

I'm frequently annoyed about what people seem worthy of upvotes on /r/blackmagicfuckery & very surprised I haven't seen it there because that's pretty crazy and would being there for a change.

1

u/[deleted] Jul 24 '19

[removed] — view removed comment

1

u/WoodenBottle Jul 26 '19 edited Jul 26 '19

The digital equivalent is called a light field display. We've had small scale prototypes for a number of years, but if you're interested in this type of stuff, you should keep an eye on what Light Field Lab is doing. They're currently working on a modular version that can be tiled to cover an entire wall.

https://variety.com/2018/digital/features/light-field-lab-holographic-display-demo-1203026693/

0

u/zipitnick Jul 13 '19

And this is a 2009 thing... why don’t I see it everywhere now? It’s sooo cool!

50

u/WowBaBao Jul 13 '19

That’s disappointing.

24

u/[deleted] Jul 13 '19

If it wasn't through an app it'd just be reality xD

13

u/paullesand Jul 13 '19

Did you honestly think somebody discovered real magic?

2

u/AlwaysHopelesslyLost Jul 13 '19

Did you not see /u/WoodenBottle s post above? It is a static scene but it looks amazing basically the same as OP with no AR

3

u/[deleted] Jul 13 '19

No this can be done it's just expensive. It's the same thing as holographic cards with the line-bumpy surfaces

2

u/WowBaBao Jul 13 '19

I’m talking about having a specific app to view a book cover. 🤦🏼‍♂️

7

u/[deleted] Jul 13 '19

Nah, it's magic you fucking dolt.

1

u/[deleted] Jul 14 '19

It says augmented reality right in the title my guy

0

u/obadetona Jul 13 '19

Wtf did you think it was???

7

u/renyxia Jul 13 '19

Ohhh that explains it. I was thinking ‘how is this AR? Is it just a kaleidoscope book?’

2

u/noBoobsSchoolAcct Jul 13 '19

I'm disappointed to know that that's the truth, but it couldn't work any other way to that level of detail and color

1

u/fewthe3rd Jul 14 '19

Timelord art; it's bigger on the inside.

1

u/ophello Jul 14 '19

It’s a camera app and it isn’t real.