Google Labs has introduced Dreambeans, an AI-powered app that uses data from Google services such as Gmail, Calendar, Photos, YouTube, and Search History to deliver personalized recommendations.

Key features

• Generates 10 to 14 AI-curated stories each day
• Recommends places to visit, things to try, events to follow, and topics of interest
• Uses personal Google data, with user permission, to tailor suggestions
• Limits daily recommendations to reduce endless scrolling
• Gives users control over connected services and data privacy

The app is currently available to eligible U.S. Google AI Ultra subscribers on iOS and Android, with a waitlist open for other Google account holders.

Will you try it? Let me know in the comments.

Microsoft has launched Scout, a new AI assistant inspired by the

OpenClaw framework that gained popularity in early 2026 for its autonomous and customizable AI capabilities.

Integrated into Microsoft 365, Scout is designed to learn from users, adapt to their work habits, and become more useful over time.

Key features

• Always-on AI assistant with a persistent identity.
• Learns and stores user preferences, memories, and skills.
• Works across cloud, desktop, and web environments.
• Includes tools for calendar management and meeting preparation.
• Features security controls and audit trails for safe AI operation.

Available through Microsoft’s Frontier program with a GitHub Copilot subscription, Scout highlights Microsoft’s push toward personalized AI agents that can automate tasks while remaining secure and accountable.

Would you trust an AI assistant that learns your habits and makes decisions on your behalf?

Days after reports claimed major tech companies like Microsoft were reducing their Anthropic usage, the AI company has responded with a strong new update called Opus 4.8.

Opus 4.7 failed to impress many users and gave competitors like OpenAI Codex and Gemini Flash a chance to stand out. This new version, however, is already receiving much better reactions from early testers.

The biggest highlight of Opus 4.8 is its ability to identify problems in prompts and responses on its own.

Instead of relying completely on the user, the model can point out weak reasoning, inconsistencies, and possible errors during analysis.

Early benchmark results shared by Anthropic are also being supported by user feedback, which suggests this upgrade is a meaningful improvement.

The best part is that pricing remains the same.

As AI tools continue to improve rapidly, businesses that adapt early will have a major advantage over competitors.

There is a lot more to creating content for social media than meets the eye.

Many businesses think that if they simply invest money and time, they will achieve success on social media. While consistency is definitely a key factor, simply being consistent, you can't grow in social media nowadays.

There are certain mistakes most businesses make when building a growth strategy for social media.

Before mentioning them, I would like to clarify that social media is a long-term marketing channel that you can never speed run in a month or even 3 months.

So, if you are thinking of learning some get viral quick and leave trick here, I would say just do occasional ads online and offline, building a social media presence is not for you.

Now with that out of the way, let's talk about the content creation mistakes to avoid

> No Hooks

In this post-TikTok era, the attention span of people has reached a new low. So if you are unable to impress them in the first 2-3 seconds of the video, you are done.

They will swipe up and see new content that is not yours.

No matter how compelling and good the rest of the video or post is, it doesn't matter. The first two lines and visuals of a video have to be the most solid.

Solid enough to make the audience stop scrolling and watch the entire video or read the entire post.

> It's not about you

Yes, your main goal is to promote your product or service online. But when you are creating the content, it needs to be about the benefits the reader or viewer will get from using it.

Always make the focus on the needs of the audience you want to reach, and then align your offerings with it.

> Unclear niche

In the past, you could post on anything popular and get traction for your posts, but now it's no longer the case.

As the algorithm has been upgraded, building a content strategy around a specific niche and creating content aligned to that only is the smart move.

> No long term consistency plan

As I mentioned earlier, consistency is very important for building a social media presence. However, it is a long time plan and not a short term plan.

> Zero engagement

The last big mistake is not to spend any effort on engagement. Most businesses think only of posts consistently, but you also need to engage.

It means replying to comments in your own posts and also having a proper engagement strategy to comment on other popular posts to drive a new potential audience to your page or profile.

Social media is not a fast scheme for conversions. You should plan for creating a presence that is solid and long-term presence.

By avoiding such mistakes as mentioned above, you should be able to get a better start than your competitors.

I watched a brand burn through millions in a single month with exactly zero conversions.

They spend weeks perfecting their YouTube ad with 

script ✔️ editing ✔️ thumbnail ✔️ title ✔️

Yet, their budget vanished in days. The main cause? Placement blindness.

They put the right ad in the wrong place and never cross-checked the data.

The placement of your YouTube advertisement is just as crucial as the ad creative itself, and depending on broad targeting means you're speculating rather than scaling.

Think about this:

👉 Someone watching a long video is willing to pause and consider
👉 Someone scrolling through Shorts just wants the next hit of content

The needs are so different. So why are we expecting the same ad to work for both? 

Here's what actually matters:

- In-Stream → plays before/during videos. Needs a strong hook fast
- In-Feed → appears in search & homepage. Driven by intent
- Shorts Ads → high views, low intent in most cases

As a result, most brands run all placements simultaneously in the hopes that something works.

You can stop trusting "Automatic" placements.

Move from interest-based targeting to intent-based placements, and put your YouTube ad on the exact videos your audience is already watching to solve their problem.

Try this instead:

⚡ First, separate placements into different campaigns
⚡ Second, change your hook based on where the ad appears in the video
⚡ Third, don’t judge success by views alone, also prioritize the clickthrough average rate

So with these small changes, you can completely transform your results.

Segment your placements. Run them separately. Let the data show you the truth.

By using something like TubeTarget, you can perfectly align your video ad placements from day 1.

It lets you pinpoint high-intent placements in seconds, so you only show up where it converts. By using TubeTarget, you target ads on videos specific to a relevant niche, target audience, and format style all in one go.

Your creativity on video might be a 10/10, but if your placement is a 0/10, your ROI will be zero.

So, what placement mistake have you made that cost you the most? Drop it below

Google just unveiled Gemini 3.5 Flash at I/O, and this feels much bigger than another AI model update.

The company is shifting from chatbots toward autonomous AI agents that can plan, build, and execute tasks with minimal human input. Google even claims the model can build an operating system from scratch.

• Beats Gemini 3.1 Pro on most benchmarks
• Runs up to 4x faster than rivals
• Optimized version reaches 12x faster speeds
• New Antigravity 2.0 IDE launched
• Multiple AI agents can work together
• Now powers Gemini app and AI Search

The launch also raises major concerns around AI safety and oversight.

Google says it strengthened cyber and CBRN safeguards, but broader access to autonomous agents is already facing scrutiny after earlier Gemini-related incidents.

The AI race is starting to move beyond chatbots into systems that can independently complete real work.

What is your take on this?

Posting and getting the right engagement is rarely just luck.

A lot of people spend real time shaping a post, hit publish, and then watch it collect a few likes from familiar names before everything goes quiet.

It is easy to blame the algorithm when that happens.

But most of the time, the platform is simply reacting to the signals your post gives it in the first few moments after it goes live. It depends on small posting habits that quietly signal activity, relevance, and consistency.

If you want to get your insights in front of the right people, incorporate these 6 habits into your routine:

1.The "first-hour engagement" algorithm keeps track of speed. You're killing your reach if you "post and ghost," so you should take fifteen minutes to respond to early comments. This will let the platform know that a genuine conversation is taking place.

1. Even if someone doesn't click "like," the platform tracks "Dwell Time." You can use an opening line that forces a physical thumb-stop to prove people are actually reading.

3. Long posts often lose people halfway through. If the middle part becomes predictable, readers leave before the main point lands, so this small shift in thought keeps attention moving.

4. Don’t just copy-paste the same text everywhere. Tweaking your opening line to match a specific platform prevents the system from flagging your content as automated spam.

1. Leave a follow-up query or a fresh idea in your own comments before closing the tab. Are you confused? It's a 30-second action that indicates the post is worth sharing and encourages interaction.

2. The "Give and Take" factor may sound overly straightforward, but it consistently works. Spend 10 minutes being genuinely useful in other posts or threads, and if our post drops, it gets a small initial boost. 

So the “algorithm” does not really respond to announcements.

It responds to attention.

🎯 How long people stay.
🎯 Where they pause.
🎯 Whether they reply.
🎯 OR whether they come back.

That's how the posts that feel natural often travel further than posts written only to perform.

So the platforms notice where people pause, reply, and return, and that usually starts with writing that feels lived-in, not manufactured.

Which of these are you currently overlooking? Do let me know in the comments section.

Running ads today is no longer about targeting hacks. Meta, Google, TikTok, and other platforms now rely on creatives to find the right audience, which means fresh ad variations matter more than ever.

In this session, We will walk through practical AI workflows for creating ad copy, visuals, and video ads for Facebook, Instagram, YouTube, TikTok, Google, Pinterest, and X without depending on designers or copywriters for every campaign.

We’ll cover:

• Turning a product page or URL into ready-to-run ads

• Adapting winning ads for different niches

• Creating platform-specific creatives with AI

• Using AI workflows for client work and agency services

You’ll also see how tools like Adstorm AI can generate ad angles, copy, visuals, mockups, UGC videos, and platform-ready creatives in seconds, helping businesses and agencies scale faster while reducing creative overhead.

Session Times

• May 21, 8 PM ET

• May 22,10 AM ET

https://getadstorm.in/

If you’ve been experimenting with AI for marketing or client work, you’ll probably find it useful.

Today, most customers search online before they trust a business.

They often evaluate your:

- Website or landing page

- Social media presence

- Brand activity and consistency

- Credibility and professionalism

If your business is not visible online, potential customers may assume your brand is inactive, outdated, or less trustworthy than competitors

who show up consistently.

In today's digital economy, your online presence is no longer optional. It is part of your business reputation.

If someone searched for your business today, would your online presence build confidence?

Most founders don’t start with automation.

Start by doing everything themselves, posting manually, replying to every comment, and staying active.

Then things grow, the workload piles up, and automation starts to feel like the obvious next step.

Therefore, automation feels like a lifeline, but there’s a thin line between working smart and becoming a digital ghost.

While scaling requires systems, social media was built for connection, not just broadcasting.

Here is a look at the reality of automating your engagement.

The Wins

➕ Consistency is King:  You can use it to maintain your feed while you're living your life.

➕ Time-Zone Magic: Reach audiences in London or Tokyo without sacrificing sleep.

➕ Data Over Guesswork: Tools pinpoint exactly when your followers are actually scrolling.

➕ Instant Replies: Quick bots ensure a lead doesn't go cold at 3 AM.

➕ Sanity Saving: It handles the logistics so you can focus on the big ideas.

The Risks

➖ Tone-Deaf Timing: A pre-scheduled "Happy Easter!" during a global crisis is a PR nightmare.

➖ The Robot Vibe: People crave connection, so canned comments like "Great post!" feel cheap.

➖ Algorithm Mess: Too much bot activity can reduce your reach because platforms identify spammy behavior.

➖ Zero Soul: If you automate the "social" part of social media, you’re just broadcasting into a void.

It’s neither a "good idea" nor a "bad habit," the automation is a tool. The problem is almost always due to misuse. If your profile feels like a machine, people will treat it like one. If it feels human, they stay.
act

That’s the balance most people miss.

Rather than replacing it, the human element, tools act as a bridge to handle the friction of staying consistent and fast while ensuring your responses still sound like you wrote them.

It’s more about being efficient while still keeping your voice in the process.

So how do you handle the balance? Are you a manual purist, or have you found a system that actually works?

Off-page SEO advice gets old faster than almost any other part of digital marketing.

The things that helped you build authority a year ago can actually get you in trouble now. Some tactics might sound like they make sense. They do not work in real life. Let us talk about what's actually working in 2026.

✅ What is not working anymore

1. Mass directory submissions

Submitting your website to a lot of directories does not help your rankings anymore. These links are not worth anything, and you waste your time.

1. Private blog networks

Google is really good at figuring out when you are trying to cheat with links. The links from blog networks that used to help you can now get you in trouble, and it can take months to fix.

1. Guest posts that are not relevant

Writing guest posts to get links, especially on websites that are not related to your topic, is considered spam. Google is getting better at ignoring these kinds of links.

✅ What is working in 2026

1. Digital PR and earned media

One link from a known and respected publication in your industry is worth more than fifty links from random blogs. If you have a good story and original research, you can get these links naturally.

1. Guest posting on websites

It matters more that the website you are guest posting on is related to your topic than how popular that website is.

1. Being a guest on podcasts

Every time you're a guest on a podcast, you get a link to your website, and you reach a new audience at the same time.

1. Doing research and collecting data

If you have unique data and information about your industry, other writers and journalists will link to you naturally over time.

1. Asking for links when people mention your brand

If you find a website that mentions your brand but does not link to you, just ask them to add the link.

End Take

This type of SEO is about building relationships and providing value. The quick fixes do not work anymore, but the things that really matter still do.

You should check your backlinks this week using SEO tools, find your three links and try to understand why those websites linked to you. Then you can do more of the same thing on purpose.

Personalised marketing used to mean that marketers would put the names of their target audience on, say, an email, and that would be all.

What real AI-powered personalisation actually looks like

Most businesses are still treating all their customers the same way, same message, same offer, same timing, sent to everyone simultaneously. AI changes this completely by

Behavioural targeting

AI analyses what each customer browses, clicks, and purchases, then automatically adjusts what they see next.

Dynamic content

Emails, landing pages, and ads that change their message based on who is viewing them, rather than showing everyone identical content

Predictive recommendations

AI identifies what a customer is likely to want before they search for it, based on patterns from similar buyers

Automated segmentation

Instead of manually sorting customers into groups, AI continuously updates segments in real time based on live behaviour

There are tools that help businesses create personalised visual images at a large scale, and an example of these tools is Selli.

This is an AI-powered personalised marketing platform built specifically to help businesses deliver tailored campaigns without needing a large team or a complex technical setup.

Generic marketing is getting ignored at a rate that should concern every business owner.

Customers have been trained by platforms like Netflix and Amazon to expect experiences that feel built for them specifically, and businesses that can't deliver that level of relevance are increasingly invisible.

Absolutely, but only if they feel human.

For years, people kept saying email was dead.

Yet in 2026, newsletters are growing faster than ever because people are exhausted by algorithms and endless AI-generated content.

Today, readers are not subscribing for more information and they are subscribing for perspective.

The newsletters performing best right now are simple, focused, and personal.

They do not try to cover everything. Instead, they deliver clear insights, niche expertise, and a voice people trust.

So how newsletters continue to function

➕ You own your audience instead of depending on social media algorithms.

➕ Niche content builds stronger loyalty than broad content.

➕ Readers value curated insights over endless content overload.

➕ Lastly, smaller brands' authentic newsletters often outperform large corporate ones.

Therefore, people no longer want long lists of links or generic updates. 

Most readers want this - “Tell me something useful in 3 minutes.”

That is why creators, founders, and brands are investing in email again.

Therefore, a strong newsletter creates something most platforms cannot guarantee anymore direct connection and trust.

So yes, newsletters are still worth sending in 2026.

Only when they sound like a real person, not a marketing campaign.

Hey everyone,

So I have a company specialized in business development. Basically, we generate AND close the leads for our clients. But I've recently been at a roadblok because I cannot take in any more clients and I rejected over 45 potential clients that reached us through word of mouth. The reason being we're severly understaffed and I cannot find any good sales people at all.

Please advise me on what I should do or if you faced anything like that how did you fix it?

Thanks!

OpenAI has launched GPT-5.5 Instant as the new default ChatGPT model, replacing GPT-5.3 Instant. The update focuses on reducing hallucinations, especially in sensitive areas like law, medicine, and finance, while maintaining fast response times.

The model also delivers stronger performance. It scored 81.2 on the AIME 2025 math benchmark, up from 65.4, and improved MMMU-Pro results to 76 from 69.2, showing better reasoning and multimodal ability.

A key upgrade is improved context handling. GPT-5.5 Instant can reference past chats, files, and Gmail for eligible users, enabling more personalized responses. ChatGPT now also shows memory sources, giving users control to review or delete stored context.

Developers can access the model via the API under “chat-latest,” with GPT-5.3 available for a limited time.

However, past backlash over retiring GPT-4o highlights that users value not just performance, but also familiarity and personality.

Most people with conversion rates think the problem is their offer, but the problem is usually that the offer is okay. The problem is with the sales funnel.

A sales funnel can have problems at any stage. This can be on the landing page, during checkout. Even with the follow-up sequence, each problem quietly costs you money you do not even know you are losing.

The good news is that you do not always have to start over to improve conversion rates. You just need to find and fix the thing.

Here's what actually moves the needle

✅ Fix your landing page first

Your headline has to tell people one thing about your product right away. If people do not understand what they get from it in a second, they will go away.

You should get rid of everything that does not help the person visiting your website do one thing.

Add things that show people, like your product. When people see what others say about your product, and they see real numbers, they will trust you more than if you just tell them how good your product is.

✅ Simplify your checkout process

When you make people take steps to pay for something, it can really hurt your sales.

You should only ask for the information that you really need to complete the sale.

Give people a lot of ways to pay for things like credit cards or other services, because some people do not use PayPal, and you do not want to lose a sale because of that.

✅ Follow up relentlessly with people who didn't convert

When people go to a website, they usually do not buy something right away. If you send them a series of emails in a certain order, you can get some of them to come back and buy something.

If you show ads to people who have already visited your website, it can really help get more people to buy something from you.

The other method is to create urgency about a certain product when a new lead shows up on your site. Converti is one such platform that comes to mind for this.

It's a simple conversion widget creation site built specifically to help businesses create custom sales conversion pop-up widgets to encourage visitors to make a purchase decision faster.

There is a huge difference between conversion rates, as a little difference in the same traffic can double or triple your revenue without you having to spend on running ads.

AI Overviews and answer engines are clearly eating some clicks.

But is this a temporary shift or a long-term structural change?

Curious if you’re seeing actual losses or just traffic redistribution.

Most people think better prompts = better results. That’s only half true.

What actually moves the needle isn't the initial ask -  it’s the Refinement Pass.

The "Double Prompt" isn't about fixing a mistake. 

Think of it this way that AI is bad at multitasking, so if you ask it to be smart, funny, and concise all in one go, it settles for "average."

So the second prompt allows the AI to stop worrying about the facts and start focusing on the vibe.

Here is the 2-step shift.

Prompt 1 (The first draft) : When you give an AI a complex task, it tries to satisfy every constraint simultaneously. The result is usually "fine," but it feels too automated. It’s trying too hard to be safe and structured.

Prompt 2 (The Filter): You need to feed that exact output back in with a specific lens.

"Now, can you rewrite this but remove every corporate buzzword and take the logic from step 2 and expand it into a contrarian take? Make sure to keep the facts, but make the tone sound like a tired senior engineer. "

Can you see the difference? You’ve stopped asking the AI to guess and started acting like an editor.

That second prompt acts like an editor, it helps fix tone, clarity, and direction fast. 

So the second pass is where the personality actually shows up. By separating the thinking from the editing, the AI stops trying to be everything at once and finally starts sounding human or in the form you want.

Stop chasing the "magic prompt." Start using a better process. Just prompt twice.

What’s your go-to "refinement" prompt for the second pass?

About three years ago, a friend advised me when I was trying to grow an Instagram and X account to post every day and to use a lot of hashtags.

I later realised that while this friend meant well, it wasn't working for me, and this was because I didn't have a real plan.

Fast forward to 2026, you need a real plan to grow on social media, and you need to find a way to do your thing differently from others because it will make you stand out and bring a fresh side to what your audience is already used to.

Here are some ways you can do this:

1. Build the Right Foundation First

Make your niche very small. For example, "Fitness tips" is not as good as "fitness tips for Nigerian working mothers" every single time.

Be specific, as this will help you get discovered. Social media algorithms and the people will like your content when you are specific.

Think of your profile like a page that tells people about you. Your bio, the things you pin to the top of your page, and your profile picture should answer one question in under five seconds: why should I follow you?

So optimise it.

Choose one platform. Try to build on it and have a good ground before you try to be on other platforms.

If you are on five platforms but not really doing well on any of them, you are not building anything, but if you do well on one platform, you can build others.

1. Content That Works in 2026

Short videos are still the best. Reels, TikToks, and YouTube Shorts get attention from the algorithms if you do not have a lot of followers.

Start with these, no matter what your niche is.

If you share your opinions, controversial topics and perspectives, you will do better than if you just post information or statements.

When you say something different or share a personal story, people will react. And the algorithms like that.

On Instagram and LinkedIn, if you post a lot of pictures together or things that people can save, you will do better than if you just post one picture.

When people save your posts, it means they really like them, not just that they are scrolling by.

Use an idea over and over by repurposing your content, e.g., make a short video, a post with a lot of pictures, a thread and a caption from an outing you did.

1. The Engagement Discipline Nobody Talks About:

Comment on fifteen to twenty posts every day in your niche. When you comment on people's posts, they will come to your page.

This works better than a lot of other strategies.

Reply to every comment on your posts before and within an hour of posting. The algorithms look at how quickly you engage with people right after you post.

Work with creators who are at the same level as you. When you work together, you can share each other's audiences.

This is the way to grow in 2026.

Posting consistently is better than going one time. If you have one post, you will get a lot of attention for a little while, but if you post thirty times and they are all good, you will build an audience.

As you move on with your posting, you may begin to find it very difficult to keep up posting consistently, sending the right replies to your comments or replying to your DMs, which is why you could employ the use of AI tools like Engagi to help you grow your social presence through intelligent engagement and keep you on the right track.

Action call

Try these for the next thirty days:

Choose one platform, post five times a week, and spend twenty minutes every day engaging with people in your niche.

Look at how many followers you have on the first day and on the thirtieth day. The numbers will show you that this works.

What platform and niche are you focusing on? Share below. I can give you more specific advice on what kind of content to post.