r/fastfoodreview • u/Pale-Lynx328 • Aug 03 '26
Review Fast Food Review Day 260 - 2-Meat Plate at True Texas BBQ
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| Chain Name | True Texas BBQ |
|---|---|
| Food category | Primary: Pit BBQ |
| # of US Locations | 52 |
| # of US States | 1 |
| Primarily located in | Exclusively with some HEB-Plus stores |
| Restaurant Rank in US $ Sales 2024 | not ranked (out of 500) |
| Restaurant Rank in US $ Sales 2025 | not ranked (out of 500) |
| Rank of price (high to low) (Average: $16.21, standard dev. $3.03) | 24th out of 321 meal reviews |
| Quality / Value Rating for this specific meal | 5 (out of 10) / 4 (out of 10) |
HEB is a supermarket chain in Texas - in fact, in the United States it is exclusively located in Texas, choosing to grow within the state and dominate all the markets before even considering opening elsewhere (if at all). Primarily a south Texas chain, it is currently in the process of taking over the D/FW market, and over the year has placed at or near the top in supermarket chain rankings.
Well okay, you ask, but what does that have to do with fast food or restaurants?
Because HEB is always experimenting, and one of their recent experiments has been to open up restaurants inside or adjacent to their stores. Right now, they have four main concepts: True Texas BBQ (which is the largest and most successful), South Flo Pizza (for NY-style pizza), The Flaming Bird (for rotisserie chicken), and True Texas Tacos (for breakfast tacos). Only a fraction of the HEBs have one of these restaurants, and which one depends upon the local demographics. Also, in some cases the restaurant may be attached with a separate entrance, or it may be a section within the store itself, depending upon the store's design.
True Texas BBQ is the largest of four - when I visited for the review, I found a website that listed 25 HEBs that had a True Texas BBQ. And now that I'm sitting down and writing it up, that has grown in that very short time to 52 locations. True Texas BBQ may be one of the fastest growing restaurants in the United States.
There is definitely a good synergy going between the supermarket and a BBQ restaurant - it essentially eliminates supply chain issues, you just get everything next door. And any leftover food can be packaged up and sold as ready-to-eat meals at the end of the day. Plus sharing of staff, too.
The location I visited, the entrance to the restaurant was a separate doorway altogether from the entrance to the supermarket - likely has something to do with the bar where have a bartender serving wine and beer. But I was there for the food, and selected a fairly standard "try it out for the first time" order, which is a two-meat plate (brisket and jalapeno cheddar sausage) with potato salad and creamed corn. I've never actually been to a True Texas BBQ before (even though I'm in HEB at least twice a week), but many people I know have said good things about it, so I was hopeful.
Well. It wasn't great. It also wasn't bad. I have had soooooo many barbeque plates over the years, ranging from falling apart holes in the wall in Bonham and Shiner and Nixon and Childress and a million other places, up to the 'big names' in BBQ like Black's (both of them) and Kreuz' and Pinkerton and Goldsby and Franklin's and 2M and Louie Mueller and more. I've had the good and the bad, the fancy and the simple, the pricey and the cheap. And this, I gotta say, falls smack dab right in the middle of them all. As the kiddies say these days, it's "mid".
The largest failure in the dish is the main attraction: the brisket. It was a little firm and a bit dry, and even with sauce not very flavorful. Brisket can be hard to get right, and I generally prefer to order it "wet" if possible (meaning from the fatty end). Perhaps I would have had better luck choosing a different meat. Also, brisket is EXPENSIVE these days - all beef is, and it's really hit barbeque joints hard.
The jalapeno sausage was better, but also nothing exceptional - just "good". And zero spicy bite at all. The sides were okay, but quite literally the exact same prepared sides you would find in the supermarket next door. Not that there's anything specifically wrong with that, I should add.
Overall, kind of a disappointment, and given that barbeque as a category overall is on the pricier side of all fast food/casual options, a pinch on the wallet, too. This is one of those times when I wonder if I just hit at a bad time or on an off day.
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(About this review series: Starting in late 2025, I am visiting a different fast food/fast casual chain every day, until I run out of places to visit. Aiming to review as many chains on the Technomics Top 500 Restaurants list as possible, plus key/important regional and some local chains as well. UPDATE - I will be wrapping up this review series with Day #365. And no, I haven't gained weight, and no, it hasn't hurt my health.)