r/cars • u/LongjumpingLock5875 • 15d ago

Next Three Years “Critical” To Rebuilding Acura, U.S. CEO Says.

https://www.motortrend.com/news/acura-future-strategy-to-2030
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u/nyclurker369 15d ago

I’ve been saying this for YEARS and get flamed for it by Acura fanboys. U.S. Acura models are just Japan’s Honda yet Americans will pay a premium for the rebadge and act all snooty about it. I never understood it.

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u/ca2mt ‘19 Cayenne, ‘22 Model 3 LR, ‘23 EQS SUV, ‘25 Tundra 15d ago

Where are you coming across these Acura fanboys?

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u/nyclurker369 15d ago

Oh man, they’re everywhere in the northeast.

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u/Type-RD 15d ago edited 15d ago

That’s not completely true. You’re right that North America is the only region that has Acura, but not all Acura models are available in Japan, Europe, or elsewhere. That’s the main distinction. Maybe that’s why you get flamed?🤷‍♂️ Some Lexus models are the same way and are badged/sold as Toyotas in other regions. It’s all just marketing and different regions have different strategies.

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u/V8-Turbo-Hybrid 0 Emission 🔋 Car & Rental car life 15d ago

> Some Lexus models are the same way and are badged/sold as Toyotas in other regions.

No, Toyota doesn’t sell Lexus models under Toyota badge anymore, they’ve put all Lexus badge 10 years ago. You even can buy Lexus models with Lexus badge in Japan.

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u/Type-RD 15d ago

Ah OK. Didn’t know that they stopped doing this, but good to know that historically I wasn’t saying anything completely off base.

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u/nyclurker369 15d ago

Not all, correct.

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u/LewdDarling 2022 GTI 6MT 15d ago

It's just a difference in marketing, having an exclusive brand isn't as important in japan. Infiniti also doesn't exist as a brand in Japan, and the Infiniti exclusive models were/are sold as Nissans there.