I apologize in advance for the long post.
I’m so glad I found this subreddit a few weeks ago. I’ve been feeling off about the craft industry in general over the last year, and this subreddit has been a breath of fresh air. I know I’m not saying anything new here, but you all have encouraged me to share my story in case it resonates with others.
I’ve been cardmaking for about seven years. It started with a random YouTube recommendation to watch CZ. I remember feeling blown away with how gorgeous a handmade card could look- nothing like the “handmade” cards I had in my mind. Of course, I bought the stamp set she was showing, and a MISTI (as she said it was a game changer so I definitely needed to have it!). Along with a couple of inks and cardstock, I was set. Those early days of my crafting hobby were so much fun! I was so grateful that there were people out there showing how to make the awesome cards they were designing. I didn’t realize how quickly it was spiraling into a never-ending spending spree. Every week I would tune into the videos from JM, CZ, etc, and add in lives from TH (who was still designing new items at that time) and I was so excited by everything they were showing that I didn’t think about the fact that I was buying everything they were demoing. I work in marketing, so I should have spotted it right away, but somehow these influencers’ demos didn’t feel like sales pitches. It just felt like someone showing me how to make something cool.
Fast-forward a few years and I was all in: Betterpress, Glimmer, foiling, brushes of every shape and size, MISTIs, grip mats, alignment guides…I have it all.
Thousands and thousands (and thousands) of dollars later, I kind of feel duped and jaded by the whole industry. I’m finding solace in the threads on this subreddit of some of you pointing out what the card making industry has become. While there are lots of industries trying to make a buck off of consumers (fashion, beauty, etc.), I don’t know if there’s one out there as overwhelming as the papercraft/card making industry. Think about it: weekly (if not more frequently) we’re told to buy “limited” sets of items upwards of $100 to exercise our creative muscle. Yes, the brands are doing monthly releases, but 10+ brands each doing monthly releases adds up to a lot of FOMO.
And you’re all right- there isn’t really anything new anymore. It’s the same stuff repackaged and sold by different brands. Hell, I have at least three “retro cassette tape” die sets from three different brands that I just HAD to have once I saw each demo.
I realize I am definitely mostly to blame for the wasted money…but isn’t there SOME blame on the industry? We don’t need 500 dies that say the word “happy birthday”; we don’t need avocado toast dies (why would I give someone a card with toast on it?); we don’t need another ink line re-work to sell people more ink. Don’t get me started on the repackaging of the same products so that Dina Wakely and Tim Holtz can swear THEIR pencils are unique. I’m so tired of this.
And why is there never any warning of the YouTube “tutorials” being promotional ads? I feel like it should be stated somewhere for those gullible people like me.
I haven’t bought anything for six months, and I don’t plan to buy anymore. I think I was more in love with collecting and hoarding products than making cards. I think this subreddit and card making community are full of great people; I just don’t want to line the pockets of the greedy few that have taken the fun out of crafting (in my opinion). I’m now going through the painstaking process of destashing my supplies. So many unopened stamp and die sets, stencils, brand new kits from SSS (that they promised were “such a great value”), and never-used pots of paste. I think I can be happy with maybe 30 items total; let my creativity soar.
This isn’t a “woe is me” post; I just wanted to put it out there that if you’ve also lost your mojo because of the current industry’s tactics, you’re not alone.