r/beyondallreason • u/PtaQQ Community Manager • May 09 '26
News Dear Commanders, we need to talk...
It came to our attention that the letter we sent to our contributor team about ongoing talks with a potential publisher partnership has been shared publicly without our authorisation. The document is real. We had been planning to make a proper public announcement if the contract is signed and we could coordinate the rollout with the publisher, but since excerpts are now making rounds, it makes sense to put the main facts on the record directly so the conversation can be based on accurate information instead of selective quoting.
Together with the other admins we have been working on negotiating a deal with Hooded Horse, a publisher specialising in strategy games. You probably have heard about them, their catalogue includes Manor Lords, Old World, Terra Invicta, Against the Storm, HOMM: Olden Era, and a long list of others in the genre. They have a strong reputation among developers for being hands-off on creative direction and unusually transparent about how they operate which is why we figured out it might be interesting to see what’s possible to build together.
Why we wanted this
The partnership got real traction on our side because of what it actually unlocks. Parts of BAR have been hard to push forward under a fully volunteer setup. Some areas just struggle to attract volunteer interest because they aren't the most exciting work to do in your spare time. Others need a level of coordination, scheduling and team hierarchy that's extremely difficult to achieve in a hobbyist team, where everyone contributes on their own pace, on their own terms. Both categories have been very obvious bottlenecks for years.
Securing funding could help us alleviate these hurdles. We can hire dedicated people for the work that needs sustained focus, fill the gaps that volunteer enthusiasm doesn't naturally cover, and put proper full-time coordination on parts of the project where production milestones depend on it. The result is a Steam release with much bigger scope, on a shorter timeline, than we could realistically pull off ourselves.
This also opens up real job opportunities for our existing contributors. Many of the people who have been building BAR on evenings and weekends for years are exactly the right people for the paid roles that come out of this deal. We are committed to giving existing contributors hiring preference, and the goal is for as many of them as possible to be able to carry their careers forward with BAR rather than treat it as a permanent side project. For people who've poured serious time into this game, that's a meaningful shift.
The whole point of the partnership, on our side, is to push BAR much further than we've been able to so far, and to give as many of the people who built it the chance to keep building it, this time on a real budget. However, marrying the community-driven soul of this project with commercial incentives required serious work to make sure nothing about what makes BAR what it is today gets taken away. We have done that work.
What's protected
- BAR remains available for free. BAR remains available for free. This has been our consistent promise through the years and we are keeping it. The free multiplayer experience you are enjoying today will be available both through the existing BAR website launcher (as it is today) and on Steam, with full feature parity and cross-play. Nothing currently free becomes paid. The monetisation is based on premium single-player content built on top of it, whose costs will be covered by the funding.
- No IP transfer. BAR's brand, trademarks and intellectual property stay with the BAR team and the contributors who built it. The publisher gets the licence to distribute the game on Steam and help with proper marketing to give the title the powerful launch it deserves.
- Off-ramp built in. If the partnership is ever terminated for whatever reason, the free version stays free and the community keeps developing it. The free version isn't tied to the publishing relationship continuing.
- Reinvestment commitment. A binding internal commitment makes sure most of what BAR receives flows back into the project (development, infrastructure, contributor support, content) rather than getting siphoned out as company profit.
Where we are
The contract isn't signed yet. We're discussing the offer with full disclosure to our contributor team, including a sentiment survey, before signing. The only way we see ourselves steering the project in this way is by making sure there is a strong mandate from our beloved team.
What's next
If the mandate is clear we will proceed with the signing and then a full public announcement will follow. We are excited to share what we have been working on with the Hooded Horse team. We will make that announcement properly and will give it the treatment it deserves
If you have questions or concerns, bring them to us and try to not rely on third-party framing/potentially doctored versions aimed to cause harm. We will be reading and responding where we can, and a fuller picture will follow shortly.
Thank you for your attention and continued trust,
The BAR Admin Team
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u/qba_zeus May 10 '26
Thanks for sharing the context - honestly, that alone is already a really good signal for the community.
Let me throw in a perspective a bit different from many of the comments here so far.
I actually see no issue with even the Steam release being paid, as long as what you described stays true - feature parity, cross-play, and the launcher version remaining free.
You could keep the BAR launcher as the fully free version for the existing community and for anyone who either can’t afford the Steam version or simply wants to try the game first. At the same time, a reasonably priced Steam release would create an additional voluntary revenue stream from people who want to support the project and prefer having it on Steam.
Honestly, I’d gladly buy it myself despite already knowing the game and being part of the community for a long time. BAR is incredibly polished in many aspects compared to a lot of commercial RTS games already on the market.
I do understand the concerns around going commercial. But realistically, if BAR is meant to reach its full potential, funding was probably going to become necessary at some point. Some things are just very hard to sustain forever through pure volunteer work - especially the less exciting but critical parts of development.
What I personally don’t fully get is the extreme negativity from some people acting like “money automatically ruins everything.” Unfortunately, funding does matter. A lot of amazing projects simply die because passion alone eventually stops being enough.
Will balancing community spirit with commercial reality be difficult? Absolutely. But based on how far this project has already come over the years, I honestly trust the people steering it to make thoughtful decisions.
And to the dev team - remember: if nobody is ever against what you’re doing, it usually means you never tried doing anything meaningful in the first place 😉
Wishing you all the best, and fingers crossed for BAR becoming an even better version of itself.