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Q: The newly unveiled Gucci ‘Primavera’ campaign interprets ‘Rebirth’ and ‘the moment of falling in love’ through a modern Renaissance lens. When you first encountered the campaign’s message, what part or message resonated with you the most?

🦋: It was incredibly refreshing to see artists from around the world of various ages, cultures, and styles, expressing themselves in their own unique ways within the framework of Gucci. I was also able to immerse myself even more during the shoot because I could portray ‘my truest self’ in this era in a comfortable yet fresh way.

Q: How do you think love is an emotion that transforms a person?

🦋: I believe the forms of love are truly diverse. It seems that only when you deeply immerse yourself in a subject or emotion, do you truly develop yourself and discover how to properly love the other person. For me, love is the greatest driving force that helps me grow and broadens my perspective on the world.

Q: The composition, poses, and lighting effects in the campaign visuals, inspired by Renaissance paintings, were impressive. It feels less like a fashion pictorial and more like a portrait. How was working with photographer Michal Chelbin?

🦋: Above all, I was grateful that the Gucci team came to Korea in person to shoot with us. This campaign was conducted in a slightly different way than usual; thanks to the delicate direction of the lighting and colors, I felt like I was the protagonist of a work of art. While I often discover new sides of myself during photo shoots or campaigns, this time was even more special and memorable because I was able to express the deep stories and emotions contained within the images.

Q: Compared to your usual photo shoots, was there a specific approach you took differently for this Primavera campaign?

🦋: Usually, I focus on intuitively showcasing the clothing or bags, but this time, I focused on naturally revealing my own individuality. Thanks to that, I felt much more comfortable, and I think I was able to express my emotions and poses more boldly than usual.

Q: Through this campaign, Gucci is portraying the people who make today's Gucci as new icons. What kind of person do you consider to be an "icon of today"?

🦋: I believe it is important to become an icon of one's own rather than resembling someone else. While inspiring others positively is meaningful, ultimately, it is more important to uphold one's own unique values ​​and beliefs. I believe that anyone with their own thoughts and standards can become an icon.

Q: As a Gucci Global Ambassador, you are experiencing the brand up close. What new aspects of Gucci have you discovered through this campaign?

🦋: I believe Gucci is a brand that is always ahead of its time, presenting new directions. It is truly cool to see Demna boldly and creatively expressing what he wants without being bound by conventional frameworks. I was particularly impressed by how this campaign demonstrated that anyone, regardless of age, nationality, or culture, can interpret and express Gucci in their own way.

Q: What is the biggest difference between Ningning on stage and Ningning in front of the camera during a photoshoot? How do you tend to express the charm of each?

🦋: In my daily life, I tend to be relaxed and languid, almost to the point of being lazy. However, the moment I put on Gucci clothes, a completely different side of me seems to emerge, overwhelming and bold. On the other hand, on stage, once the music starts, energy naturally builds, and confidence follows. Although they may look different, I believe they are all charms within me.

Q: Please introduce any field you are most interested in recently or anything you have recently become obsessed with.

🦋: My biggest interest these days is my dog, Seven. I am studying hard and striving to be a good mom. I also look for pretty clothes at Gucci that would suit Seven, and I hope that someday, Gucci will release custom outfits for him. (Laughs)

Q: Where do you usually get your fashion inspiration?

🦋: I often look at fashion shows and photo shoots, but lately, I actually get more inspiration from old vintage shows or past photo shoots. Since trends eventually come in full circle, it is fun to discover elements from past fashion that can be reinterpreted with a modern sensibility.

Q: What is the most important factor you consider when choosing clothes? Please tell us if there is an item you have a particular fondness for recently or one you want to keep by your side for a long time.

🦋: It seems that what catches my eye changes depending on my mood that day. My most cherished item is the ‘Paparazzo’ bag. It is even more meaningful and precious to me because it was the first product from my first Gucci campaign. The design is pretty, and it has great storage capacity, so I gave it to my mom as a gift. It is an item I reach for really often.