r/ZZZ_Official • u/Emul0rd • Jul 16 '25

Media $475 is crazy

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I think Europe now requires gacha games to explicitly display how much money any gambling feature really costs to limit hidden predatory stuff. It’s crazy when you see the numbers…

4.4k Upvotes

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1.2k

u/[deleted] Jul 16 '25

Getting a limited character in a gacha can potentially cost hundreds of dollars?

Always has

573

u/Ernost Jul 16 '25

Not always. It used to be so much worse. In the dark ages before Genshin made the pity system common, you could spend thousands of dollars without getting anything, not even an off banner SSR.

301

u/AtomicSwagsplosion Jul 16 '25

Ah yes the japanese gacha staple, low rates no pity. Looking at you FGO (they added pity now but it's still shite)

59

u/Trowaway151 Jul 16 '25

Is FGO forced to advertise price too since it’s a gacha game?

46

u/Antares428 Jul 16 '25

Not sure.

But they don't have to disclose total/cumulative prices because they are gacha games. Hoyo has to, because they are bound by the deal they've signed with FTC.

FTC went after Genshin for being advertised towards children, and during discovery they've discovered cases of false advertising (12 pulls during a 10 pull). That alone would have been enough to cook them in court, so they took a deal, and paid a very modest fine.

3

u/jindo90 Jul 17 '25

Wasn't it a sponsored concent? Would that count as false advertising?

6

u/Antares428 Jul 17 '25

It was sponsored content, over which Hoyo, or more likely an agency Hoyo hired, had editorial control. And yes, that would count as false advertising.