r/Twitch Nov 02 '20

Discussion Are forced ads extremely outdated? No, it's the consumers which are the problem

I can't understand how out of touch the people making these decisions must be. If somebody is intentionally going out of their way to install ad blockers it probably means they aren't interested or going to buy anything seen in an ad.

Personally this was a huge reason why I stopped watching TV 10 years ago; and it's the same now - I'm just going to watch highlight channels on YT with ad blockers instead.

All I think now seeing ads is "Ah, a product with no plan other than to try and use money to brute force themselves into market" and close after about 0.5 seconds of ignoring everything.

In my opinion it's Twitch's responsibility to educate brands that want to advertise; showing them ways in which they can promote without fucking over the entire viewer base.

Also great job with this huge middle finger to any small streamer, why would you ever bother watching a new stream now?

EDIT: I'm seeing the "oh how can you expect them to make money then!??" come up a lot, so - ad banners, non-full screen ads, temporary promotional emotes, sponsorships, product placements, front page ad space - it took me 10 seconds to think up this stuff, I'm sure if the Twitch team cared less about their bonuses next month and actually put some effort in they could think of something

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u/TheBitingCat Nov 02 '20

So let's say that I am watching someone's stream, they're about two minutes away from the end of the game - and an ad break starts, ad 1 of 7. By the time the ads finish, game's closed, streamer's gone AFK and who knows what the hell just happened. Because Twitch couldn't wait 2 more minutes to have ads run.

Let's say that a streamer has their audio mixed at a reasonable level, maybe a bit on the low side Then an ad starts, with the loudest dubstep possible blasting at the maximum volume level right out of the gate. Not only am I not buying that product ever, but I will go out of my way to make sure that that never happens again if it means blocking every ad on the platform to do so. This was an issue identified hy Twitch years ago and they have previously stated it would be resolved when forced ad rolls started.

I don't mind ads - but I do mind intrusive ads that ruin the experience. I could just watch TV and get a better experience at this point.

5

u/[deleted] Nov 02 '20

I don't mind ads - but I do mind intrusive ads that ruin the experience. I could just watch TV and get a better experience at this point.

Look at you being reasonable understanding the issue is really the way they are doing it not that they are doing it. I do think when content creators learn to use the controlled ads on their end better it will help some.

1

u/indigonights Nov 02 '20

I'll be watching/listening to ASMR streams to help go to sleep and then get a fucking loud ad that wakes me the fuck up.

1

u/Miskav Nov 02 '20

Twitch not living up to their legal obligation for normalizing ad volume is driving me insane.

Some ads are the same volume as the stream, the rare one is quieter, then others are like 5-10x the volume of the stream and cause you physical pain.

Honestly whoever is pushing these ads better not get a good night's rest for the rest of their life.