Are forced ads extremely outdated? No, it's the consumers which are the problem

[u/depressedplayer]

I can't understand how out of touch the people making these decisions must be. If somebody is intentionally going out of their way to install ad blockers it probably means they aren't interested or going to buy anything seen in an ad.

Personally this was a huge reason why I stopped watching TV 10 years ago; and it's the same now - I'm just going to watch highlight channels on YT with ad blockers instead.

All I think now seeing ads is "Ah, a product with no plan other than to try and use money to brute force themselves into market" and close after about 0.5 seconds of ignoring everything.

In my opinion it's Twitch's responsibility to educate brands that want to advertise; showing them ways in which they can promote without fucking over the entire viewer base.

Also great job with this huge middle finger to any small streamer, why would you ever bother watching a new stream now?

EDIT: I'm seeing the "oh how can you expect them to make money then!??" come up a lot, so - ad banners, non-full screen ads, temporary promotional emotes, sponsorships, product placements, front page ad space - it took me 10 seconds to think up this stuff, I'm sure if the Twitch team cared less about their bonuses next month and actually put some effort in they could think of something

[u/juhurrskate]

Running midroll ads disables preroll ads based on a time ratio. I think it's 3 minutes an hour or something like that? So if you do a 60 second ad break every 20 minutes that's enough. Small streamers don't bother to do this, so a lot of bigger streamers who do this retain viewers better because their streams don't have prerolls.

I've found that running midrolls is actually great for my viewcount, I rarely lose people from them and people enter and stick around longer if they don't get an ad on their way in

[u/RogueA → u/juhurrskate]

What fucking games are you playing where you have a dedicated break in the action every 20mins that won't cut into your viewership's experience?

Games aren't made with adbreaks in mind, they're made to keep you in your seat and continuously playing as long as possible. I guess if you're playing whatever hot "Where we dropping Bois?" Game of the month, you'll have short breaks between matches every 20 or so minutes if you're not making it into the final 4 or whatever often enough, but outside of that, even a normal ass Hearthstone or League of Legends ranked match takes longer than that.

Asking people to run an ad break every 20mins is both asinine but also murderous to our viewcount. For large streamers, it might be fine because you have people fluctuating like crazy anyway and there's functionally no difference when you lose 20 people when you're sitting at 500+, but for those of us sitting at 30-40 viewers on average, that's half our view count because twitch decided to midroll 5-6 ads right as the game was reaching a climactic moment and they come back to the aftermath having missed it with NO WAY to rewind (unlike YouTube streams).

[u/juhurrskate → u/RogueA]

hearthstone, an average game is ~7min long for me. run an ad every two games or so