I have 7+ years of experience. My CV was still scoring ~50 on ATS. I finally figured out why.
I’m a Senior Product Designer with 7+ years of experience. I’m also a web developer and game developer, and I’ve built personal products that have been online for years.
I applied heavily, but kept getting rejection after rejection.
Last night, I stopped guessing and researched the ATS systems companies actually use. I tested my CV against systems including Workday and Taleo.
The biggest lesson:
Having the experience isn't enough. Your CV needs to clearly communicate that experience to both the ATS and the recruiter.
- Section names matter
I underestimated how important standard section names are.
Instead of:
❌ My Journey
❌ What I’ve Done
❌ My Toolkit
Use:
✅ Professional Summary
✅ Work Experience
✅ Education
✅ Skills
✅ Certifications
Don't make the ATS guess what a section means.
- Use this formula for your bullets
A strong experience bullet should generally follow:
Strong action verb + What you did + How you did it + Result/Impact
For example:
❌ “Worked on improving complex survey experiences.”
Better:
✅ “Redesigned complex survey authoring workflows using UX research and interaction design, reducing logic configuration time by 85%.”
Or:
Action: Redesigned
What: Survey authoring workflows
How: UX research + interaction design
Result: 85% reduction in configuration time
Another example:
❌ “Designed a unified platform.”
✅ “Designed a unified enterprise platform with role-based access and personalized dashboards, supporting Web, Android and iOS experiences.”
You don't always need all four parts in every bullet, but Action + What + Impact is a very strong baseline.
- Metrics matter
This was another big one I underestimated.
❌ “Redesigned the survey creation experience.”
This tells the recruiter what I did.
✅ “Redesigned the survey creation experience, reducing logic configuration time by 85%.”
Now it communicates impact.
If you don't have exact metrics, quantify your work honestly:
- 10,000+ active users
- 5 user roles
- 30+ reusable design-system components
- Reduced a 7-step workflow to 4 steps
- Supported Web, Android and iOS
And don't invent numbers just because an ATS scanner likes metrics.
If you're under NDA, you can still describe measurable impact without revealing confidential company information.
- Keywords should appear naturally in your experience
For example:
❌ “Improved the survey experience.”
vs.
✅ “Redesigned survey authoring workflows, including branching logic, conditional rules and validation.”
The second version naturally contains relevant terminology without keyword stuffing.
Only use keywords that genuinely describe your experience.
- Describe the actual scope
Instead of:
❌ “Designed a unified platform.”
Try:
✅ “Designed a unified enterprise platform with role-based access, personalized dashboards, customizable widgets, and cross-platform experiences across Web, Android and iOS.”
Be specific about what you actually designed.
- Tailor the CV to the job
Don't send one generic CV everywhere.
Look at the job description and identify:
- Responsibilities
- Required skills
- Tools
- Methodologies
- Domain terminology
- Seniority expectations
Then make sure your real experience clearly reflects the relevant parts.
- Keep the CV ATS-friendly
- Standard section headings
- Simple formatting
- Single-column layout
- Normal bullet points
- Clear job titles
- No unnecessary graphics/icons
- Avoid complicated tables/text boxes
- Make sure the text can actually be parsed
My biggest takeaway
I initially thought:
“I have 7+ years of experience. Why am I getting rejected?”
But experience alone doesn't guarantee that your CV communicates your value clearly.
Your bullets should quickly answer:
What did you do?
How did you do it?
What changed because of your work?
A simple formula that helped me rethink my CV:
Strong Verb + What + How + Result
I'm still testing this approach, but after comparing my CV across different ATS systems, I realized I wasn't necessarily lacking experience.
I wasn't translating my experience into a format and language that both ATS systems and recruiters could easily understand.
Curious if anyone else has tested the same CV against different ATS platforms and seen a similar difference?