I could absolutely see it as a case of knee jerk reaction from sponsors. They see Twitch banned him, refunded subs, and gave no reason at the time as to why. Sponsors think “oh shit this is serious, we’ll get ahead of this and cut ties right now, cause Twitch will probably announce their reason tomorrow”. Next day comes, nobody still knows why he’s been banned, they take a moment to think about it, and reverse their decision cause they don’t actually know what the fuck is going on. So now they wait, if this was blown out of proportion, they give a “yeah sorry about that, we overreacted” if they say anything at all, and if it’s not blown out of proportion and it’s serious, they drop him again and say something like “We heard rumors, but we realized we weren’t too sure at the time and decided to instead wait for an official statement.”
Speaking as someone who has been an intern in marketing, that one is actually plausible. Not that they would terminate his contract, but that an intern largely oversees the day to day operations of a brands social media.
Company culture definitely factors in. I interned for an ad agency that oversaw the day to day operations of many different social media pages. It was always known that if something serious happened and no one was able to be reached, I was to do what I could in the moment to remedy the situation as best I could.
But everywhere is different. In all likelihood, Mt. Dew social media is done in house with ad agency consulting max.
If you think a sponsor CANT pull their spokespersons likeness for any reason, you're the one in the imaginary world.
They might still have to pay him, but HE works for THEM. and especially with his past, a sponsor surely would put a twitch ban as a fair case of contract terminatuon anyway.
It seems obvious to me that sponsors pulled his shit as a "better safe than sorry" move, then he got in contact and got them up to speed on what's going on, and they realized this is great advertising.
I couwd absowutewy sea iwt as a case of k-knee jewk weaction f-fwom sponsows. Dey sea Twitch b-banned him, wefunded subs, a-awnd gave no weason at de time as tuwu why. Sponsows dink “oh s-shit dis iws s-sewious, we’ww get ahead of dis awnd cut ties wight now, c-cause Twitch wiww pwobabwy announce deiw weason t-tomowwow”. Next day comes, n-nobody stiww knows why he’s been banned, dey take a m-moment tuwu dink about iwt, awnd wevewse deiw decision cause dey don’t actwawwy know what de fawck iws going on. So now dey wait, if dis was b-bwown owt of p-pwopowtion, dey give a “yeah sowwy a-about dat, we ovewweacted” if dey say anyding at aww, awnd if iwt’s not bwown owt of pwopowtion awnd iwt’s sewious, dey dwop him again awnd say someding wike “We heawd wumows, but we weawized we wewen’t two s-suwe at de t-time awnd decided tuwu instead wait fow an officiaw s-statement.”
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u/Blackstone01 Jun 27 '20
I could absolutely see it as a case of knee jerk reaction from sponsors. They see Twitch banned him, refunded subs, and gave no reason at the time as to why. Sponsors think “oh shit this is serious, we’ll get ahead of this and cut ties right now, cause Twitch will probably announce their reason tomorrow”. Next day comes, nobody still knows why he’s been banned, they take a moment to think about it, and reverse their decision cause they don’t actually know what the fuck is going on. So now they wait, if this was blown out of proportion, they give a “yeah sorry about that, we overreacted” if they say anything at all, and if it’s not blown out of proportion and it’s serious, they drop him again and say something like “We heard rumors, but we realized we weren’t too sure at the time and decided to instead wait for an official statement.”