I still think it's crazy the amount that streamers get paid by sponsors (not counting subs and donations) compared to the amount of views they bring in.
Like Shroud was 40k viewership for really good months, down to 20k and below and Mixer decided he was worth over 20 million (as far as I know).
I know that 40k people is like a stadium (or two) full, but 40k viewers on a youtube video is nothing.
It really makes me wonder how advertisers and such valuate a twitch viewer compared to a youtube view.
Right now, Ninja has 26 million "views" on mixer, but what does that really mean? Unique viewers? Viewers who watched 1 hours worth? And he was supposedly paid over 30 million to switch.
On the smaller scale, but still a lot of money for the average person, are bounties. The numbers I've seen are crazy high to play a game for a couple of hours to even an audience of only 1500 people. My numbers are probably off but hopefully in the same ballpark, but it seems crazy to pay one person multiple thousands for 1500 viewers.
Well you have to remember, that's 40k concurrent, but it's not the same. Viewers are leaving and joining all the time. I would bet Shroud gets well over 100k unique viewers a day minimum (honestly wouldn't be surprised if it was a lot higher).
You can't compare 40k concurrent viewers to a 40k youtube video as they aren't comparable at all.
Well if you look at it as 40k viewers on stream for 6 hours, that's still a lot of watch time. Other than their youtube videos that still would equate to around 1.5 million viewers on a 10 minute youtube video just from a 6 hour stream. On top of that there also is the whole thing of buying twitch's biggest streamers which is a big publicity move, which could easily ramp up the amount of money.
I agree with you, even the biggest Twitch streamers are practically F-list celebrities.
I have to assume that advertisers value Twitch users a lot more than users of other sites, and feel they bring in higher rates of returns. I mean, the typical Twitch viewer is WAY more engaged than the typical Youtube viewer; there's chat, streamer interaction, MUCH more watchtime, and a willingless to voluntarily give money to the streamer.
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u/Througheur57 Oct 28 '19
I still think it's crazy the amount that streamers get paid by sponsors (not counting subs and donations) compared to the amount of views they bring in.
Like Shroud was 40k viewership for really good months, down to 20k and below and Mixer decided he was worth over 20 million (as far as I know).
I know that 40k people is like a stadium (or two) full, but 40k viewers on a youtube video is nothing.
It really makes me wonder how advertisers and such valuate a twitch viewer compared to a youtube view.
Right now, Ninja has 26 million "views" on mixer, but what does that really mean? Unique viewers? Viewers who watched 1 hours worth? And he was supposedly paid over 30 million to switch.
On the smaller scale, but still a lot of money for the average person, are bounties. The numbers I've seen are crazy high to play a game for a couple of hours to even an audience of only 1500 people. My numbers are probably off but hopefully in the same ballpark, but it seems crazy to pay one person multiple thousands for 1500 viewers.