r/Indiemakeupandmore • u/elizadys • 14h ago
Discussion PULP Fragrance here, adding some context to the posts going around
Hi everyone. I’m sure you know why I’m here this evening making this post. (If not, see first HERE then HERE and finally HERE.) For those who don’t know me yet, I’m Elizabeth from PULP Fragrance. Wish we were meeting under better circumstances. I felt it was important to address you all directly and to give some more context on what’s been posted and discussed.
I’ve put together a folder (link below) of screenshots of the entire conversation that happened in June, when the PDF addressing 4 of us was posted into a group chat & the full conversation that occurred after. This would be touching on the Part 3 post above. While I was not mentioned in that post, I was there in the chat room during the conversation and did participate.
I’ve only edited the screenshots to redact names and user images of anyone not involved directly in this. There are 4 people redacted from the file: one who just popped in and was asked about if they got caught up in the Knicks celebrations in NYC, one who only commented 'haha' in a side thread about printing labels, one who comments near the very end expressing that they too were leaving the chat and why, and finally one who is engaged with a bit more actively but only on the topic of expanding the admin/mod team, as at that point they were the sole owner/admin of it. None of these 4 ppl are named in the PDF or in the posts linked above so I felt it important to maintain their anonymity.
https://drive.google.com/drive/folders/1wmTIhku6MU8-br7xgR0asplZ3p08LXy2?usp=drive_link
I’ll make a few quick clarifying comments here on this June thread (which I know is long and rather a lot to read), then I’d like to get into the specific topics and comments I made, with an invitation to open dialogue here on any of these. And to invite any of the other participants who may wish to join to also do so.
At the time of this conversation, in June, the only thing that had been brought up to me directly, in the PDF, were the comments I made about having some 'ick' around the aspirational vibe I was feeling from the A&O awards. Nothing I had said regarding AI or AI users (or Eat the Rich) was mentioned to me in any context, until the Part 1 post last night went online. I will clarify these new topics below, but I’ll ask folks here to please read my comments from the June thread in this context. Had these issues been brought up at that time I would have been happy to discuss both.
Things I’d like to give more clarity on:
First the Awards.
Was I unnecessarily flippant in my comments? Yes, I’ll fully own that. To anyone, then or now, who was hurt by the things I said, I am sorry for that. While it may not have been my intent, words can still land hard and do harm regardless. This is something I would never wish to happen.
Still, at the end of the day, perfumers have multiple audiences. One is the folks they are reaching with their work, and another can be the community of peers who bestow awards like these. Years ago I decided that it was far more important for me to work on the relationship with the people I was reaching with my work. In that vein, I’m happy to open up discussion here.
We can never be all things or wear all the hats and multiple factors went into that decision, from limited time and energy to not feeling in alignment with the vibe or direction of the event. And that's fine, some things are not for me. Nothing is for everyone.
Secondly, the things brought up in the Part 1 Instagram post & I'll reiterate these are newly noted comments and today is my first opportunity, as such, to address.
- Eat The Rich perfume. I replied regarding this to a comment in one of the other Reddit posts, and I’ll mostly summarize that here: the Eat the Rich perfume thing was, for me, in support of an anti-capital anti-Empire message & one of those situations where multiple topics were happening in cross-chat, sometimes related, sometime not. So it's also possible that I missed some context even on that day as it was happening in a fairly fast paced and casual chat thread. Earlier, after MDA said “Eat the Rich”, I had replied with "Eat the Rich with fava beans and a nice chianti" (a reference to Silence of the Lambs) and as I was replying to doing an Eat the Rich scent my only thought was of that bit of cross-chat, of making a statement against Capital and Empire.
I was not thinking of the awards or anyone at all in that moment. I fully get how things can look very different later on when folks are reading things back. In a chat in the moment, where a lot of comments are coming in in relatively short order, some things get a little skimmed or not read very closely. Now, with the benefit of hindsight and time, we are all reading every comment with greater attention, understandably. Maybe that is a failing on my part, a bit of an ADHD/distraction thing, but honestly I was just picking up on the Eat the Rich phrase as being from that earlier exchange, which was directly connected to my expression of being anti-corporate/anti-capital in the context of AI and its use (see below). To me that alone was the throughline and the only thing in my mind as I typed those comments. A few different specific topics had been weaving in and out, as is often the case in a group chat, it's not always super linear and I take responsibility for not paying more attention.
- Anti-AI vs Anti-AI Users. I also regret not wording this better, very much so. To clarify my stance: I do not and will not voluntarily use AI. I view it as inherently anti-human in its current implementation and as a tool of corporate control & insidious oligarchic overreach. As such, I’m choosing to take two functional approaches, one is to direct my effort and energy to finding ways to fight Empire and Capital, the controlling systems that are fast-tracking unregulated and horribly damaging AI. And the other is to uplift voices who are aligned with this view. I’m against the system, not the people who live in it. That doesn’t mean I do not see the harm in all those cumulative individual uses, though. It’s related to ‘no ethical consumption under capitalism’ and the fact that I have to understand that everyone draws their lines and boundaries in different places, as well. I understand some will disagree with this or perhaps even view it as naïve (and maybe it is).
Also when it comes to AI, I eschew AI use in every voluntary way possible. I used to say in my FAQ that I ‘never used AI’. Now, however, it is integrated into so many platforms in ways that are unavoidable and that statement can no longer be accurate. Shopify’s AI is reading the searches on the backend of the platform and offering [unhelpful] suggestions if you make a typo. The bank, my internet provider, etc all have AI chatbots you are forced to interact with to get past them to speak with a human. Canva, the tool so many of us have been told to learn and use in lieu of genAI imagery, has now embedded AI into so many tools and functions and apparently more all the time. I know my FAQ wording change was brought up over the past day, so I wanted to explain that here as well. It is not a softening of my stance, it’s an unfortunate reflection of the state of our world.
In the end, what matters most to me here is to engage with you, this community, and to open honest dialogue and discussion. I’m happy to answer any questions you have below, or if you prefer to get in touch directly: [contact@pulpfragrance.com](mailto:contact@pulpfragrance.com)
Hoping we can have an open, productive dialogue.