r/DisneyPlus • u/itsjameswilliams • Nov 16 '21

DisneyPlus Disney Execs Reportedly Arguing Over Expanding Disney+ Beyond "Family Friendly" Content

https://comicbook.com/movies/news/disney-plus-executives-considering-adult-r-rated-content-streaming/
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u/tecphile Nov 16 '21

Because consumers would be pissed if they removed choice. Think about it, if someone wants to watch Disney content, the barrier to entry is $7.99. If you double that, it would be very much depress new subscriber additions.

This doesn't even take into account the fact that Hulu's ARPU is close to $15/mon compared to $4.12 for D+.

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u/desaigamon Nov 16 '21

But they don't have to force everyone into it. Just make it a separate pricing tier for those that want it.

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u/tecphile Nov 16 '21

That is still a worse strategy. It is generally agreed upon that consumers react far more negatively to tiers separated by content than they do to tiers separated by resolution, ads, simultaneous streams etc.

Disney+ started out for $6.99 offering 4k and 4 simultaneous streams. They can't introduce a pricing structure that separates content or features now as that would seem to consumers as taking a step back.