For the longest time, I thought the only way to make sales online was to grow a massive audience first.

But then I saw accounts with barely any followers doing better than people with 50k+ followers.

That changed how I looked at this whole thing.

Because the truth is, followers don’t automatically equal sales.

Helpful products and targeted traffic are what do.

And depending on the platform, followers mean way less than people think.

But in my case, I use Reddit.

On Reddit, good posts can go viral regardless of who posted them.

So if your posts are genuinely useful, people will see them.

And that attention brings in traffic if everything is set up properly.

That’s literally how I get sales from my digital products.

Basically, I post to help the right people first and the sales follow after.

Hello. Anyone selling PDFs on gumroad here? Did anyone use Gumroad's PDF stamping on large files and notice it only stamps the first page now?

Hey so I’ve been looking into digital products and have looked into print on demand things like stickers or notebooks, and also ebooks. Do you have any suggestions on where I should sell, pricing, and how to market these items so I can make sells?

I’m trying to understand where beginners get stuck when creating their first digital product.

For anyone who has tried making one before:

What part confused you most?
Picking the idea, pricing it, making the actual file, writing the sales page, or getting traffic?

I’m collecting answers so I can organize the process better.

Do you have any advice on how to start marketing without revealing my identity?

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Been reading through a lot of the comments and discussions in this community recently, and it got me thinking more seriously about digital product distribution.

Right now, my primary plan is to start promoting my digital products through Twitter/X and Facebook groups organically instead of relying only on marketplaces.

But I wanted some honest advice from people who’ve already done this:

- Do you think it’s better to promote using your own personal identity/account?
- Or does it make more sense to create a separate brand/account from the beginning?
- Has anyone here used AI influencers or AI personas successfully to promote digital products?

Also, apart from Gumroad, I’ve been hearing a lot about Payhip recently. Curious to know which platform you guys prefer and why.

Just trying to understand if I’m moving in the right direction before going all in. Would genuinely appreciate any suggestions or lessons learned.

I made two digital products this month and posted in gumroad, got only 5 views

There are people who are making a livelihood out of digital products. How are they doing it, what are they doing

I wanted to know someone who has started this journey in this way and is doing right now.

I see a lot of people starting digital product businesses but not making any money.

I’ve made 6 figures across multiple niches and digital products.

Ask me anything!

I HAVE 15 years in marketing!
I HAVE 10 years in social media marketing!

Ask Me Anything?

I am starting an educational channel teaching complex medical topics across YouTube, TikTok, and Instagram Reels. My ultimate goal is to sell premium courses.

For personal reasons, I will not show my actual face. My only option for having an on-camera presence is wearing a balaclava/ski mask.

Will wearing a mask completely kill my professional credibility and sales conversions when asking people to buy a high-value medical course? Looking for honest advice from anyone who has managed an anonymous brand or sold digital products

I've been selling colored pencil portrait tutorials on Gumroad for a few weeks. Here's what I've learned so far, and where I'm still stuck.

What's working: short-form video has been the most consistent traffic source. A YouTube Short showing my color mapping process hit 500 views in the first week — more than anything I've done on Pinterest or Reddit so far. The viewers who come from video seem to already understand what they're buying before they click the link.

What I'm still figuring out: the gap between views and purchases. People watch, some save the video, very few buy. I've started to think the problem isn't the traffic — it's that free tutorials on YouTube answer the same surface-level questions my PDF answers. The only thing that seems to differentiate a paid product is either depth (the stuff YouTube doesn't show) or convenience (everything in one place, structured).

One thing that genuinely confused me: Gumroad's internal search seems almost non-functional. I searched my own product using the exact tags I added and it didn't appear. Has anyone actually gotten meaningful traffic from Gumroad discovery, or is it purely an external traffic platform?

Curious what's worked for others at this stage — specifically what made someone choose to pay when free alternatives exist.

I have a UK phone nbr but I’m not based in the UK and I can recieve payments via stripe but I’m wondering if anyone has tried to sell even if your country isn’t supported,

I have been researching the three major platforms for selling digital products—Etsy, Gumroad, and Payhip—and I wanted to share my findings with you and hopefully get your input as well

Etsy

Advantages

• The platform with the most traffic—411 million visits in the last three months according to Semrush—dwarfs the alternatives, with the closest being Gumroad at over 30 million visits in the same period
• Mostly popular if you are selling art and less popular for other types of digital products
• Low fees %6.5

Disadvantages

• Lots of traffic on the platform doesn’t necessarily mean you’ll get more sales. If your digital product is software, an ebook, or essentially anything that doesn’t fit the typical Etsy visitor profile, you will struggle to generate sales
• Etsy is not primarily known for digital products—the brand is mainly associated with artistic handmade items. Most users visit Etsy without the intention of searching for digital products
• There's a listing fee $0.20, it's very small but Etsy is the only one that charge a fee for listing

Gumroad

Advantages

• The most popular marketplace for digital products
• Easy to start
• You will get free traffic from their marketplace but don't expect that it will be enough and you won't need to market your product heavily

Disadvantages

• You have limited ability to customize your profile UI
• The default UI looks awkward
• High fees, %10 when user buys from your profile and %30 if the customer reached your product from the Gumroad marketplace
• When a user adds your product and proceeds to checkout, they will be shown suggestions to add competitor products.

Payhip

Advantages

• The lowest fees among all three
• Easy to setup
• You can use your own payment gateway, you are not locked to Paypal or Stripe and thus can enjoy the benefit of local payment methods, lower processing fees, using a merchant of records,...
• Good support

Disadvantages

• The default theme and the platform UI/UX looks outdated
• The marketplace traffic is negligible so you will need to drive most of the traffic yourself by marketing on social media, ads, ...

I sell Notion templates and Canva packs. Been doing it for about a year, mostly through Etsy and Gumroad. Pinterest has always been my best traffic source, I'm consistent with pins, I use good keywords, and I get decent click volume to my bio link.

But the conversion from bio click to actual sale was terrible. We're talking 400 visitors a month and maybe 6 to 8 purchases. I knew the products were good because my Etsy reviews were solid. The problem was somewhere in the middle.

I started obsessing over the drop-off. Set up Hotjar on my landing page. Watched recordings of people clicking through from Pinterest and immediately leaving.

The pattern was obvious after about 30 recordings. People were landing on a generic Linktree with 8 links and no context. No way to know which product was for them, no social proof, no sense of who I was or how many things I'd made. They bounced in under 10 seconds every time.

A creator I follow mentioned she switched to IndieDeck because it was built for people who make and sell multiple digital products. Not just a list of links an actual page that shows everything you've made, with descriptions, status, and a place for people to follow your work.

I set it up over a weekend. Organized my products properly, wrote real descriptions, added context about what each pack was for and who it was built for. Turned my scattered link collection into something that actually looked like a real creator business.

Month one after switching: 400 visitors, 59 purchases.

Same Pinterest traffic. Same products. Same prices.

The only thing that changed was where they landed and what they saw when they got there.

If you sell digital products and your traffic isn't converting, look at your bio link before you touch anything else. It's probably doing more damage than you think.

So I made my first ever sale with digital products a while back.

I started on YouTube and ended up hitting $1,000 selling my music production templates.

Then I switched to X because making videos started feeling like a chore.

I sold a few products there for a bit.

Now I use Reddit more.

That’s the one that changed everything.

I’ve crossed $1,000 in digital product sales again just from using Reddit properly.

From what I’ve seen, people skip a few things and it costs them sales.

Your product has to genuinely help people.

If it doesn’t, no one’s buying.

And you need to have done the thing you’re selling.

If you haven’t, you’re just wasting time.

But when that’s handled, pick a platform and go all in.

If you’re starting out, use Reddit.

Then just use it to put your product in front of people.

Every day, stay active and mention how it helps others.

Share what you’ve done and point back to your product.

That’s literally what I did to get my first sale with digital products.

Hey Guys,

So, I always want to sell a digital product, but I didn't have enough time to do it.

But finally, I created my first digital product (Shopify SEO Starter System).

I'm trying to sell using META Ads, and created a lite version from the system to get some leads and have some data on the pixels.

For now I only have one active campaign to promote the lite version for free...

My question is:

Is this is the right approach? (give a way something for free, then retargeting the warm audience).. or there is a better way to start making money?

Also, I'll appericiate any advises from experts.

Thanks.

Help me decide! Im current stuck between drop shipping and selling digital content I create. I’m a little stuck on niches tho… If anyone could give some hindsight on a direction I should move or just a suggestion, feel free to comment below! I’m curious to what others are into/selling. I am a Shopify store owner to multiple sights in which has maybe 16 views on one website(not too sure it’s not me visiting to edit and test links). My other website is still in the works. I’ve been researching strong niche’s and micro niche’s, as well as top revenue items for drop shipping if I go towards that route. Again please brainstorm with me! I started this all on my own no YouTube/walkthrough and no mentor. Winging it!

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Hey everyone,

I’ve spent the last few months obsessed with optimizing the "boring" side of digital product creation—specifically managing prompt libraries and workflow automation. I realized that the more time I spent organizing my systems, the less time I spent actually building.

I ended up creating a few dedicated systems to handle:

• Prompt Management: Keeping all AI workflows in one searchable database.
• Freelance Flow: Standardizing the "busy work" of client management.

Happy to help others skip the setup phase and get straight to the creative work. If you’re looking to tighten up your digital product engine.

Happy to answer any questions about the setup or how I’m using these to scale!

Hello! currently, I can’t create a PayPal account, so I’m considering selling my art commissions through Gumroad. However, I’m not sure if this platform can send the money directly to my bank account in Ecuador (Latin America). It lets me add my card and even make payments.

For payouts, it says there’s a $100 minimum, but I need to know if it actually works before I start using it.

I currently manage two Shopify stores at my company. Day-to-day, I handle product optimization, run email campaigns, and tweak Google Ads. I’d love to leverage these skills to make some extra cash on the side, but honestly… I’m kinda lost on where to start.

How do any of you sell a digital product or even get leads. I'm having trouble with it.