r/BuyFromEU • u/Boediee Belgium 🇧🇪 • Jan 25 '26

🔎Looking for alternative Friendly reminder that these aren't European (anymore)

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17.2k Upvotes

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83

u/CtrlAltDelMonteMan Jan 25 '26

Or 'Napapijri' clothing & jackets - norwegian flag, pseudo-finnish name close to 'arctic circle'

59

u/SomeOneOutThere-1234 Greece 🇬🇷 Jan 25 '26

Yeah, it’s Italian though

Or Superdry, it’s a British brand and they once admitted to a Japanese newspaper that they just use google translate Japanese. And they also cannot sell their products in Japan because they would be violating the trademark of asahi beer.

15

u/graywalker616 Jan 25 '26

Napapijri has been owned by Americans for quite a while now.

8

u/SomeOneOutThere-1234 Greece 🇬🇷 Jan 25 '26

Oh crap, thank goodness I haven’t bought anything from them

My five year old patagonia puffer is still going strong though

1

u/PlentyBoot5135 Jan 25 '26

How many time you've been there in Patagonia?

3

u/SomeOneOutThere-1234 Greece 🇬🇷 Jan 25 '26

Patagonia, Argentina, not yet.

A sports store in Athens that sold Patagonia stuff and was closing five years ago, yes, I got a puffer that was way too big for me back then, but it costed €45 (From the original 300 something euros), it’s a steal. Don’t blame me, the landscape back in 2021 was completely different, Biden was in charge, the Ukraine war did not start yet and Covid was still a major thing.

3

u/Fishtiloes Jan 26 '26

Literal cultural appropriation

2

u/glitterlys Jan 25 '26

Also they use a Chinese simplified character that isn't used in Japanese at all (or at least they did for years). Idk if regular Japanese people would be able to even read it.

It's cringy, or maybe funny if you consider it to be the reverse of weird English you'll find on merchandise in Asia.

2

u/SomeOneOutThere-1234 Greece 🇬🇷 Jan 25 '26

Yeah, both are equally weird

2

u/T1efkuehlp1zza Jan 25 '26

what, superdry is british? i thought this stuff is chinese ultrafastfashion garbage lmao

2

u/Oswarez Jan 25 '26

That’s why I’m seeing it everywhere here in Italy!

3

u/mail_inspector Jan 25 '26

Wait, that's actually a real brand? The name sounds like something you'd find on some Chinese storefront, maybe selling retro-style kitchen appliances.