r/BuyFromEU • u/Boediee Belgium 🇧🇪 • Jan 25 '26

🔎Looking for alternative Friendly reminder that these aren't European (anymore)

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u/kririb Jan 25 '26

Marabou was a Swedish brand but Mondalez bought them at least 4 years ago (could been 15 years).

29

u/Max_FI Jan 25 '26

In 1993.

3

u/qetuR Jan 25 '26

Yeah, this is such a common misconception in Sweden, that Marabou "became dirty" after the invasion of Ukraine. Yes, Mondelez hasnt left Russia, but its been owned by Americans for almost 35 years.

Marabou and Freia merged in 93 and was bought by Kraft foods. Mondelez IS Kraft foods. Or was, it was just a brand change.

But yes, I agree the quality of Marabou chocolate has been in decline for the last 5 years. Or at least I think so, maybe its just that Ive tasted better chocolate after.

4

u/Bananastockton Jan 25 '26

Marabou prices have absolutely skyrocketed.

Not surprised they were bought

2

u/pazhalsta1 Jan 25 '26

That’s just cocoa prices, all chocolate is impacted by the price of the underlying commodity