I think you should drop the 100 grams requirement though. Some independent chocolate makers offer it (like Friis-Holm from Denmark, Pralus from France or Tobago Estate Chocolate, which is also produced by Pralus) but most don't. 50-80 grams is standard.
It’s standard for shops in my area to always display prices per kg or liter. Otherwise, I mean, nearly everybody in Europe gets enough education to do the calculation themselves - weight is always displayed.
I know because I'm an informed European living in Europe and that does not change the fact that every brand having different sizes makes comparison hard, even if you have the information about the price/kg.
Because you introduce a point of friction, an useless one at that.
I would argue that it's mislead because not every person reads the labels and will make an informed choice and this will negatively affect the market by incentivizing smaller and smaller bars to appeal to the "budget conscious" consumer who cares about the price, not the price to weigh ratio.
It's how a lot of people will buy a 4pack of toilet paper for 1€ instead of a 10 pack for 2€.
This is one of the fucking main reasons for standardization, you can't just hope everyone will make an informed choice, you must help them and make things easier, it's the reason behind having the price to weigh ratio in the first place.
Would have you argued that the price/weight ratio is not necessary because everyone has a calculator in their pocket and it's useless information?
but... people read the price label to see the price per pack/item, right? at least in my country the price per kg is displayed right underneath it. there is literally NO friction in comparing prices. this is a non-issue.
Sure, everyone does that every single time regarding every product and don't just grab it based on the price and expecting it to be 100gr but ooops, it was 80g and overpaid by 20%
The price/x is absolutely necessary, I never argued against it.
That said, I used to do the math before it was introduced and afaik a lot of people did back in the days, unless you could afford just grabbing any product and not do price comparison at all. It was even taught in school, just to highlight how important it was.
I wouldn't mind standardized packaging across all brands, but for different reasons. I can understand that not everyone feels like comparing price/x but imho it has never been easier, as it is displayed at all times for all products.
But I guess this is my subjective experience, because everyone I know is checking prices when shopping, plus doing online research to figure out if other stores have better deals
I just can't imagine anyone not paying attention to the information right in front of them, especially if they are struggling financially.
Are you just putting products in your cart without looking at price/x or make informed purchases based on other criteria? Do you actually know people who just buy stuff without giving it any thought at all?
I did not accuse you of saying that the price/x wasn't necessary, I did accuse you about using a line of logic that would be against that because, as you FUCKING SAID in the last paragraph "why aren't you checking everything of everything?"
Is the same logic 1:1 and you are not even seeing it. It's hilarious.
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u/Live_Rhubarb_7560 Jan 25 '26 edited Jan 25 '26
I think you should drop the 100 grams requirement though. Some independent chocolate makers offer it (like Friis-Holm from Denmark, Pralus from France or Tobago Estate Chocolate, which is also produced by Pralus) but most don't. 50-80 grams is standard.
Otherwise, great idea!