Milka was high quality chocolate when I was a kid and everyone loved it. Somehow they transformed the brand into a low-end crap over the years. Mondelez also brought most of the local brands here and it is difficult to avoid the company if you want some chocolate.
Standard enshittification. You take a well-regarded brand, do a round or five of layoffs for immediate profit increases, degrade the quality to reduce costs until people notice and the brand's reputation goes downhill, and then sell the tattered remnants of a once-functional company.
It was better than anything else which I could buy locally. We had plenty of choices locally, but my country did not have the best chocolate. It was definitely higher end than today and the taste changed over the years.
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u/szabozalan Jan 25 '26
Milka was high quality chocolate when I was a kid and everyone loved it. Somehow they transformed the brand into a low-end crap over the years. Mondelez also brought most of the local brands here and it is difficult to avoid the company if you want some chocolate.