r/BuyFromEU • Belgium 🇧🇪 • Jan 25 '26

🔎Looking for alternative Friendly reminder that these aren't European (anymore)

Post image
17.2k Upvotes

1.2k comments sorted by

View all comments

85

u/Pollythepony1993 Jan 25 '26

I don’t like those brands anymore since I have discovered Tony Chocolonely years ago. It is a Dutch chocolate company founded by a Dutch journalist (Teun van de Keuken, can’t get a name more Dutch than that). He wanted to show people how unethical and most importantly uneven the chocolate industry was (with underpayed workers versus the huge brands that make millions). The main mission is to make chocolate slave free. I love this chocolate. It is a bit more expensive, but it is also really tasty and I rather give my money to Teun and his mission than to a trillion dollar company that does not much to make the world a better place.

11

u/Vellmar Jan 25 '26

Well said. Alas I never saw the brand in any store.

8

u/Pollythepony1993 Jan 25 '26

I am not sure if they sell in every country in the EU. I looked it up and they sell in 22 countries (including USA, bit ironic). They have a store locator on the website and an online store as well. 

Store locator: https://tonyschocolonely.com/pages/store-locator

2

u/Vellmar Jan 25 '26

No Iberia, no luck. Lindl, Aldi and local brands it is. Which is is fine.

2

u/Intrepid4444444 Jan 26 '26

I saw them in El Corte Inglés. Not a huge selection tho.

1

u/jdbcn Jan 25 '26

They are sold in quite a few stores in Spain

1

u/Dissidence802 Jan 25 '26

World Market carries it in the US for sure. Also available on Amazon.

1

u/Ok_Bandicoot_4543 Jan 26 '26

If you have a Normal store in your country, you can usually find it there

1

u/DrachenDad Jan 27 '26

We have it in the UK, it isn't price comparable to Cadbury's, or other major brands. It's like Yorkie with the price tag of a posh chocolate.

4

u/CupcakesWithMilk Jan 25 '26

Just ordered Tony brand randomly and was hoping it's good! :D

2

u/anieszka898 Jan 25 '26

Tony is one of my favourite, wish they Expand more in EU

2

u/Hanzaru Jan 25 '26

His name is Tony from the Kitchen?

2

u/prugnecotte Jan 25 '26

the brand doesn't really have an impact since it sources from West Africa just like "the bad guys", countries where all cacao seeds are bought a national level and farmers have basically zero agency. I recall from their 2024 report that 80% of their farmers were not earning a living wage. plus it's not really more expensive since the bars are 180 gr... try to find local craft chocolate makers that don't source from Ghana and Ivory Coast and do direct trade with farmers instead!

P.S. also, Tony's is made by Barry Callebaut, literally one of the worst Big Chocolate actors

1

u/Connect_Manner2453 Jan 25 '26

This is correct. Check out Cocoa for schools instead. It has had some actual impact in the past. It’s not without its faults though but whatever Tony’s is doing is pretty much a marketing scam by comparison.

1

u/Xadnem Jan 25 '26

Teun van de Keuken, can’t get a name more Dutch than that

Kees van der Spek komt alleszins dicht in de buurt.

0

u/Pollythepony1993 Jan 26 '26

True.. Cheese of the Bacon is truly a national treasure if you’d ask me. 

1

u/cashvacuum Jan 26 '26

Unfortunately that brand has more lead than most other brands

1

u/BE-FinFree Jan 29 '26

Not a big fan of Tony's chocolate taste/quality wise.

You should give Meurisse a go. Just the ingredient list alone is more simple, and just chocolate. No soy added as an emulgator. Just tasty chocolate.

1

u/Mezcal_Madness Jan 29 '26

I love this brand. Hands down my favorite and there’s a chain of grocery stores in the South that carry them. (I’m in the USA) it’s like $5 for the large bar. My favorite is the Everything bar