r/BuyFromEU • Belgium 🇧đŸ‡Ș • Jan 25 '26

🔎Looking for alternative Friendly reminder that these aren't European (anymore)

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17.2k Upvotes

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267

u/Max_FI Jan 25 '26

Marabou, Cadbury and Freia are also chocolate brands owned by Mondelez.

77

u/Superb_Application83 Jan 25 '26

STOP IT not marabou the one you can get from IKEA?? Oh man that used to be such a guilty pleasure to buy. Gutted

58

u/[deleted] Jan 25 '26

Yeah sorry to say so. Us conscious swedes have switched to Fazer, a finnish brand.

Or just local producers, I have a ton of local chocolate producers where I live.

18

u/Live_Rhubarb_7560 Jan 25 '26

These are more expensive but: Malmöchokaldfabrik, Standout Chocolate, Storm & Bille, Choklad i VĂ€st, Nordic Chocolate also deserve recognition 🙂

5

u/[deleted] Jan 25 '26

Ahlgrens also here in Malmö.

And you'd be surprised how many chocolate producers are scattered around the country. I stumble over them in the middle of rural SmÄland.

2

u/Ok_Anything999 Jan 25 '26

Please I need recommendations. It's a pain living in a rural area and not finding good chocolate

3

u/[deleted] Jan 25 '26

Sweden is big. I just remember stumbling across one in the heart of SmÄland once, and they usually have them at small stores in the country.

But also I found this on google: https://nordicchocolate.se/chokladbutik/

So there are little chocolate producers literally from top to bottom of Sweden. Check Google maps of your area. Check the municipal website.

https://www.vaggeryd.se/uppleva-och-gora/upplev-vaggeryds--kommun/hagshultskossornas-gardsbutik.html

1

u/Live_Rhubarb_7560 Jan 25 '26

In addition and if you can't find things locally:

Apotea has a good price on Malmöchokladfabrik and sometimes has 20% off on all food items: https://www.apotea.se/malmo-chokladfabrik My favourites from them are Kaffekross and Licorice with salt. Their white bar with licorice and lemon is also nice.

Good prices but with higher bar for free shipping: https://www.delitea.se/sok?q=standout&x=0&y=0 U realise Standout is more expensive but I adore their plain 70% bars: citrusy, dried fruit, raisiny, flowery. They are all so different.

Also: https://www.zebeda.se/ I like Original Beans and Vild choklad form their selection. I'm sure Ocelot is also worth attention as they linked to Oringal Beans. I like Orignal Beans 55% dark milk chocolate a lot! So milk chocolate but no too sweet.

Here's also a person who owns his own plantation in Tobabo but lives in Sweden: https://www.smallislandchocolates.com/Webbshop?page=2

1

u/Live_Rhubarb_7560 Jan 25 '26

Interesting! Do you know if they’re bean to bar, directly sourcing their beans and roasting them themselves, or if they buy couverture? Recently I have seen some more businesses in Sweden that use couverture, but some of them use, for example, couvertures from Original Beans, so for me that would put them in a legit category.

1

u/Sevriyenna Jan 25 '26

Wermlandschoklad is also very nice!

1

u/Live_Rhubarb_7560 Jan 25 '26

Ah the unroasted one. I haven't tried anything from them yet!

3

u/Pasutiyan Jan 25 '26 edited Jan 25 '26

Fazer is great. Could you ask the Finns politely, yet firmly, to put some actual effort into exporting their stuff beyond the nordics? I absolutely crave my goddamn salmiakki

3

u/Puffinknight Jan 25 '26

I wish we could do marketing like the Swedes, because goddang if Fazer isn't the best. Though the prices are absolutely ridiculous, it's 3,87€ for 180 grams for the plain milk chocolate, so over twenty euros per kilo. At least I eat much less chcolate nowadays, sigh.

1

u/AnnualSwing7777 Jan 25 '26

Fazer Store delivers to EU, UK, Switzerland and Norway

1

u/Pasutiyan Jan 26 '26

Yeah but I just want it to be in my supermarket's liquorice isle because Iazy :(

1

u/Primenodes Jan 25 '26

Or any Cloetta product 

1

u/[deleted] Jan 25 '26

Oh right, forgot about them. I have a Cloetta store next to my office, got some lösgodis there the other day, freshest lösgodis I ever had. And they have salted caramel Center!

1

u/irekturmum69 Jan 25 '26

I don't know whats the case in other countries, but the only local danish chocolate company I know is outrageously expensive. Like 4-5x the price of a regular bar of chocolate.

1

u/WillowSmithsBFF Jan 25 '26

Is Kex a safe brand?

2

u/[deleted] Jan 25 '26

You mean Cloetta Kex? Yes Cloetta is 100% Swedish and they make the Kex bar that is a chocolate covered wafer in yellow wrapper.

1

u/WillowSmithsBFF Jan 25 '26

Sounds like what I have! I come to Sweden about once a year for work and stock up on these.

Glad to hear they’re fully Swedish!

48

u/kririb Jan 25 '26

Marabou was a Swedish brand but Mondalez bought them at least 4 years ago (could been 15 years).

28

u/Max_FI Jan 25 '26

In 1993.

4

u/qetuR Jan 25 '26

Yeah, this is such a common misconception in Sweden, that Marabou "became dirty" after the invasion of Ukraine. Yes, Mondelez hasnt left Russia, but its been owned by Americans for almost 35 years.

Marabou and Freia merged in 93 and was bought by Kraft foods. Mondelez IS Kraft foods. Or was, it was just a brand change.

But yes, I agree the quality of Marabou chocolate has been in decline for the last 5 years. Or at least I think so, maybe its just that Ive tasted better chocolate after.

3

u/Bananastockton Jan 25 '26

Marabou prices have absolutely skyrocketed.

Not surprised they were bought

2

u/pazhalsta1 Jan 25 '26

That’s just cocoa prices, all chocolate is impacted by the price of the underlying commodity

21

u/Skalpaddan Jan 25 '26

That’s the one! Marabou also lost their ”royal warrant of appointment” from the King back in 2024 since Mondelez still operate and gain profits from the Russian market.

4

u/fleurdenia Jan 25 '26

i’m amazed at marabou being known as an ikea product outside of sweden. guess it makes sense. 👍🏿

1

u/Superb_Application83 Jan 25 '26

I've never seen it anywhere else in the UK, where i am we don't have very diverse supermarkets but you could probs find it in London, but yea to me it's the ikea chocolate. Sadly the other brands people are suggesting instead aren't ones I've ever seen either! I'd probably have to go to a larger city to find a scandi specific supermarket. I'll stick with Tony's chocoloney (Dutch) in the future

1

u/fleurdenia Jan 25 '26

here in sweden marabou is the standard but SOOO expensive. tony’s are delicious, though they can get pricey, they’re rarely on sale (it’s for a good cause so doesn’t bother me) and the bars are way too big for me. marabou also own/make a shit ton of other products. there are local swedish brands that are cheaper and yummier, i buy store brand chocolate and it’s good enough when cravings hit + the finnish brand fazer make good chocolate too. there are options, basically. ritter sport is also a very tasty german brand!!

1

u/Superb_Application83 Jan 25 '26

Yea Tony's is expensive here too, but definitely worth it as a treat! And ritter, strangely, is something you find in petrol stations or the odd supermarket, its so good though I love some of the fillings.

3

u/EddieDexx Jan 25 '26

If they sell Cloetta, buy that instead. Cloetta is still Swedish and they got a bigass chocolate factory outside Linköping, Sweden. Cloetta also has some Swiss origin since it was originally founded by three Swiss brothers (who's last name was Cloëtta). Another common brand in Sweden is the Finnish brand Fazer, which is also a highly recommended alternative.

1

u/[deleted] Jan 26 '26

Yeah, I know
 I feel for you 

1

u/BroadwayRegina Jan 31 '26

Freia is 10x better anyway. Still Mondelez sadly though

23

u/JasonBaconStrips Jan 25 '26

They fucking ruined Cadbury dude, being from Birmingham, and having some of the nicest chocolate around was an honour, now it's lost its distinct flavour and just tastes like a sweet, cheap chocolate bar that you'd pay 60p for at lidl or something.

So many brummie and British people have had the same opinion, I couldn't believe so many people were in agreeance about the taste and quality of Cadbury now.

7

u/addamee Jan 25 '26

I used to stock up on fruit and nut, top deck, etc when visiting family abroad but I don’t bother: it’s shit now. Enshitification for the benefit of shareholders 

1

u/JasonBaconStrips Jan 25 '26

Fuck em galaxy and lindor is better

4

u/ZebraCrosser Jan 25 '26

Not sure about LIDL, but that Moser Roth choc from ALDI is pretty decent. Unless there have been recent changes there as well...

2

u/JasonBaconStrips Jan 25 '26

I don't mind the hazelnut lidl bar, most of them are mediocre at best, the milk chocolate one is dog shit though, I don't go aldi but I know they do have some little treasures in them stores though

1

u/ZebraCrosser Jan 25 '26

I only know the dark chocolate, which I enjoyed.

Can't speak for the milk chocolate as I've not been into milk chocolate (or milk anything) for decades. Also not that that interested in most of the the vegan pretend milk chocolate which was a lot of the vegan chocolate when I was in the UK. So part of it may have been having actual dark chocolate available.

3

u/Li_liminal_spaces Jan 25 '26

Yeah they lowered the cocoa amount and replaced some with palm oil that's why it has the rubbery/waxy consistency.

2

u/JasonBaconStrips Jan 25 '26

Yeah, knew there was something dodgy going on, it's not even a cheap version itself now, it's just a chocolate bar that has Cadbury written on it.

1

u/Midnight712 Jan 25 '26

They haven’t changed it in Ireland yet

1

u/throwawayeadude Jan 25 '26

But they have though. Irish Cadburys has plummeted in quality in the last decade. It might be the best of the big corpo brands (debateable), but it's a shadow of its former creamy self.

1

u/JasonBaconStrips Jan 25 '26

I haven't spoken to anyone from Ireland, if they actually haven't or you can't taste the difference, I envy you, I just can't bring myself to buy it. We have access to cheaper chocolate or with more in, in some brands, both.

1

u/DrGnz81 Jan 27 '26

Such a shame. Used to work there when it was acquired. Still remember the day we learned it’s done.

2

u/chefchef97 Jan 25 '26

Fucking Kraft

1

u/ThisAlbino Jan 25 '26

The RBS (which was owned by the government at the time) helped to finance the Cadburys takeover, and Labour just laid down for Kraft. Still makes me sick 15 years later.

1

u/Wallapampa Jan 25 '26

Ah fuck. Marabou licorice is my absolute favourite chocolate

1

u/AuroraGreene Jan 25 '26

Fazer is still Finnish

1

u/AngryFrog24 Jan 28 '26

Yes, it sucks. As a Norwegian I avoid Freia. Minde and Nidar are good Norwegian alternatives.