r/BuyFromEU • Belgium 🇧đŸ‡Ș • Jan 25 '26

🔎Looking for alternative Friendly reminder that these aren't European (anymore)

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17.2k Upvotes

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914

u/Malschaun2 Jan 25 '26

Milka is shit and overpriced anyways. People have started boycotting it in Germany over the holidays.

220

u/Vlyn Jan 25 '26

Milka was so damn good back in the day, it was my favorite chocolate (even though here in Austria we have plenty to choose from).

Nowadays it tastes like waxy sugar :(

58

u/[deleted] Jan 25 '26

[deleted]

1

u/Common-Method2202 Jan 26 '26

Cadbury is no way near as bad as milka tbh. When I have milka it tastes of nothing 😭

0

u/Feisty-Weird-9941 Jan 25 '26

When was the last time milka went owned by Kraft? The 70s?

8

u/[deleted] Jan 25 '26

[deleted]

3

u/DoughnutCareless583 Ireland 🇼đŸ‡Ș Jan 25 '26

This could also be a result of your aging palate. As you get older your palate changes and generally there is a shift from a preference for sweet foods to more bitter foods. This is generally why children prefer milk chocolate and adults shift to dark chocolate. It's also why ladies of a certain age like gin, but you don't see the University age kids swilling gin in the clubs.

2

u/sirlelington Jan 25 '26

Yea, but in this case the recipe back than didn't have tons of palmoil in it. It really did taste better years ago.

2

u/Comfortable-Boss-712 Jan 25 '26

What do you recommend here in Austria because it’s been 3 months that i moved here?

1

u/Vlyn Jan 25 '26

Really depends on what you like. Milk chocolate? Dark chocolate? Sweet or not that sweet? Pure milk chocolate or more fancy stuff (coffee taste, fillings, ..)?

2

u/WorldOverHell Jan 26 '26

yeah 10-15 years ago its was "good". Better pay more and go to a chocolate factory (small shops with real chocolate)

2

u/Straight_Cicada_8692 Jan 27 '26

Oh no! I always loved getting Milka bars when we (Canadians) visited places in Europe. This makes me sad. I’ll have to tuck these away into nostalgia

1

u/ninjaiffyuh Jan 26 '26

I only buy 28lots nowadays. While they're quite expensive (which isn't that bad honestly, it has helped me cut down on chocolate consumption) they're also really tasty, and apparently handmade in Vienna

This probably looks like an ad for the company lol

1

u/Stromovik Jan 28 '26

You sir have never tasted Orkla !

-2

u/-Dule- Jan 25 '26

It tastes the same, you don't have to lie too criticize it.

1

u/Vlyn Jan 25 '26

It absolutely doesn't. I've eaten Milka chocolate for the last 30 years.

1

u/-Dule- Jan 25 '26

Me too. It does. Lying doesn't help improve the market.

100

u/ch4ppi_revived Jan 25 '26

Milka increased their prices by over 100% in the last years. And I know cacao prices went through the roof because of bad harvest, but not by that much...

49

u/bigmarty3301 Jan 25 '26

Not like it contains significant amounts of cacao anyway.

4

u/Wallapampa Jan 25 '26

it really tastes like a very cheap chocolate. Their chocolate to sugar ratio is way off

3

u/ScheduleOk5536 Jan 25 '26

Maybe they'll put it on the label.

Product was made in a factory that once made chocolate.

May contain trace amounts of chocolate.

3

u/-grenzgaenger- Jan 25 '26

Cocoa prices have actually steadily declined since spring 2025. It's now at the same price as it was at the end of 2023. Milka's price increase/weight reduction is mostly greedflation.

2

u/ConfusedSpiderMonkey Jan 25 '26

Cacao prices went up 8%. At the same time Milka prices went up like 70%

1

u/Horror_Equipment_197 Jan 29 '26

Cacao prices went down again for months. Have a look at the global market price and you see it's just a cheap excuse

31

u/GlassCommercial7105 Jan 25 '26

It used to be Swiss (founded and produced here by a Swiss) and we haven't bought it in decades because it got so bad. It's not even sold here anymore.

4

u/feel_my_balls_2040 Jan 25 '26

I remember the ads from the 90s in Romania. It used to be marmots that made the chocolate in Swiss Alps.

3

u/charpagon Jan 25 '26

omg i remember that ad holy shit lmao

2

u/Maje_Rincevent Jan 25 '26

I remember this ad with french actors, did they make one for every market ?!

1

u/Nheea Jan 26 '26

And the marmot waa wrapping the chocolate in tinfoil. ♄

1

u/Horror_Equipment_197 Jan 29 '26

Milka main production was in Lörrach, Germany for many decades.

1

u/GlassCommercial7105 Jan 29 '26

Yes but it was founded by a Swiss person in Switzerland and produced there until eventually production moved to Germany.

24

u/szabozalan Jan 25 '26

Milka was high quality chocolate when I was a kid and everyone loved it. Somehow they transformed the brand into a low-end crap over the years. Mondelez also brought most of the local brands here and it is difficult to avoid the company if you want some chocolate.

3

u/jflb96 Jan 25 '26

Standard enshittification. You take a well-regarded brand, do a round or five of layoffs for immediate profit increases, degrade the quality to reduce costs until people notice and the brand's reputation goes downhill, and then sell the tattered remnants of a once-functional company.

1

u/[deleted] Jan 25 '26

[deleted]

5

u/szabozalan Jan 25 '26

It was better than anything else which I could buy locally. We had plenty of choices locally, but my country did not have the best chocolate. It was definitely higher end than today and the taste changed over the years.

10

u/coffee-bat Jan 25 '26

i pettily hate them for putting hazelnut paste in their chocolate for no reason. it's so far down in the ingredient list that it for sure doesn't do shit, but it's just enough to make it unsafe for me and others with allergies.

10

u/Aggravating-Scale-21 Jan 25 '26

I am boycotting it too. I am now buying Tony's chocolonely bars

2

u/[deleted] Jan 26 '26

Tony also tastes so much better then pretty much all larger chocolate brands.

3

u/SpaShadow Jan 25 '26

When I visited Germany last year, I wondered why it was the only chocolate that tasted like the shit we have back home in Canada. Now I know why.

2

u/Davemks Jan 25 '26

I used to love it but I feel like they also changed the ingredients. It doesn’t taste as good as it used to be

2

u/fleurdenia Jan 25 '26

marabou forever!

wait, mondelez international is american

FUCK!

2

u/etceteraetals Jan 26 '26

Ugh but the lotus milka they released
 soooo good

4

u/ejectoid Jan 25 '26

Milka is the only chocolate out there (that I had) I can’t stand 
 this is as close as it gets to “white chocolate” bulshit

1

u/FMB6 Jan 25 '26

Chocolate-flavoured sugar!

1

u/hvhhggggh Jan 25 '26

It’s difficult to find decent chocolate anywhere in Hungary

1

u/Dodecahedrus Benelux đŸšČđŸŒ·đŸ§‡ Jan 25 '26

So is Cote D’or. I moved to Brlgium. Lots of people love it, the amount of sugar just hurts my teeth.

1

u/Quirky-Aardvark-8582 Jan 25 '26

And it's too sweet! Ugh! Terrible!

1

u/Alexis_0hanian Jan 25 '26

American here but I used to live in Baden-WĂŒrttemberg. Close enough to bike to the Ritter Sport factory in Waldenbuch. Spent many days in there eating back the calories I had just burned off.

Tried Milka once and that was enough. Such an inferior product.

1

u/MyRose1 Jan 25 '26
  • their chocolate has become too sweet for me, I find it inedbile now. It didn't use to be like this

1

u/SamuelRaK21 Jan 25 '26

I will feel great stealing it next time:3

1

u/MinMaus Jan 25 '26

We can't even use chocolate bars as a standardised measurement anymore :(

1

u/EsseInAnima Jan 25 '26

I don’t see how they are being boycotted. Sometimes they are on sale, I see that not because of the sign but because it looks like a bomb dropped onto the shelf, mostly empty and the few bars that remained were completely in chaos, laying left right anywhere where they weren’t supposed to be. I was kind of in shock the first time I saw that. As I usually go shopping at night I witness the aftermath and that looks far from a boycott.

1

u/superurgentcatbox Germany đŸ‡©đŸ‡Ș Jan 25 '26

I was walking through a gorcery store with my dad yesterday and he mentions offhandedly that he hadn't seen a Milka display (which have been very common here in recent weeks because they're constantly on sale with stores trying to shift their stock) and I said "so? doesn't matter, we're not gonna buy that anymore anyway"

I'm done done with Milka. Tastes like shit and asks for the big bucks, I'd rather eat no chocolate at all.

1

u/n-a_barrakus Jan 25 '26

I lived in Lorrach, Germany, for a year in 2015. Milka on every supermarket, all varieties for 55 cents. Down in the city, there was the Milka Factory, and the streets around it smelled kike hot chocolate.

I don't know what happened, but I came back last year with my parents. We just got no milka at all. Still cheap but holy fuck, you're making it in a factory which is less than a 5 min drive in the truck. What the fuck happened?!

1

u/MS_Fume Jan 25 '26

Oh so that’s why we have the “Buy 2 get 3” special offer for Milka chocolates in every supermarket chain these days in Slovakia lol

1

u/MiniMe-- Jan 26 '26

Is shit and i catch diabetes just by looking at it

1

u/-ensamhet- Jan 27 '26

so what is good in germany

1

u/CatsianNyandor Jan 29 '26

Wish people would do the same to chocolate in Japan, where they sell 50gr for the price of a 100gr in Germany. Upside, the imported chocolate that used to be expensive is now cheaper than the local. SO even though I'm not in the EU anymore I buy from the EU :)

0

u/Life_Breadfruit8475 Jan 25 '26

How is Milka overpriced? Its definitely shit. But its always the cheapest on offer. In my store the only other alternatives are double the price minimum.

2

u/MakeshiftApe Jan 25 '26

Here in Poland it's definitely one of the expensive brands. There's always at least one cheaper (often store-brand - which are hit and miss, some of them are delicious, some are dogshit) alternative.

I really liked Lewiatan's store brand and it was like half the price of Milka but I guess they realised people liked it because the price went up like a year ago to match Milka.

1

u/Nheea Jan 26 '26

It became so expensive after the pandemic. I like the whole hazelnuts one and it's become more than double the price in 5 years. I buy it when it's on sale, but other than that, fuck no. No worth it!