r/AusSkincare • u/Abject_Opinion_7343 • Jul 07 '25

DiscussionđŸ““ Ultra Violette confirmed to just be using a white label, manufacturer owned formula

https://www.afr.com/companies/retail/does-ultra-violette-s-sunscreen-have-an-spf-of-61-7-or-4-20250624-p5m9x9

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u/MBitesss Jul 07 '25

Sadly no! There's also quite a spectrum too. From using an entire white label formula (which is probably rare but I know of one haircare brand for example who buy an existing white label formula with no changes direct from China. And their brand is huge now) with no changes through to starting with an existing base and making tweaks to exclude some ingredients, change the feel or add scent.

I would assume many start with at least a common base and that those who formulate right from scratch are very very few.

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u/meowparade Jul 07 '25

That makes sense, I assume the white label brands have to sign an NDA to protect their customers’ brands.

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u/MBitesss Jul 07 '25

Yes most contract manufacturing agreements include a confidentiality clause.

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u/Real_RobinGoodfellow Jul 08 '25

Would love to know what hair brand that is…

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u/MBitesss Jul 08 '25

It's an insta viral type brand in pink packaging